Core Insights - The central theme of the articles revolves around the surge in winter sports activities, particularly skiing, driven by a significant drop in temperatures across central and eastern China, leading to increased interest and participation in ice and snow tourism [1][4]. Group 1: Weather Impact and Tourism Trends - The Central Meteorological Observatory issued a blue alert for a cold wave, predicting a temperature drop of 6-10°C in central and eastern China from November 16 to 18, with local areas experiencing drops exceeding 14°C [1]. - Following the cold wave, there has been a notable increase in skiing-related searches, with "Chongli skiing" searches up by 169% year-on-year, and tourism bookings in Zhangjiakou increasing by 25% [1]. Group 2: Promotional Activities and Membership Benefits - Meituan Travel launched promotional activities on November 18, offering a 188 yuan ski coupon package and early bird prices for ski tickets, with additional benefits for black diamond members [3]. - The collaboration between popular ski resorts and Meituan Travel aims to enhance the skiing experience for members, including exclusive access to free rest areas at ski resorts [5]. Group 3: Regional Participation and Market Growth - Indoor ski resorts are breaking geographical barriers, making skiing a high-frequency activity accessible to both northern and southern regions of China, with cities like Beijing, Shanghai, and Guangzhou emerging as top search locations for indoor skiing [4]. - The Guangzhou Hot Snow Miracle indoor ski resort has quickly become one of the fastest to surpass one million visitors, highlighting the potential of the southern market [5]. Group 4: Increased Interest in Zhangjiakou - Zhangjiakou is experiencing a surge in tourism interest, with searches for "Chongli hotels" up by 198%, "Chongli food" by over 1000%, and "Chongli ski equipment rental" by 116% [5]. - The marketing director of Wanlong Ski Resort reported a 61% increase in search volume and a 151% increase in ticket sales since mid-November, with a significant portion of visitors being younger demographics [7]. Group 5: Strategic Partnerships and Promotions - Major hotel and travel brands, including Marriott and Disney, are partnering with Meituan Travel to enhance member benefits during the ski season, tapping into a user base of 770 million [9]. - Meituan Travel is promoting an "Ice and Snow Hot Spring Season" campaign, offering discounts on ski and hot spring tickets across over 1500 quality ski resorts and hot spring attractions nationwide [9].