转自：新华财经 中央气象台寒潮蓝色预警显示，预计11月16日至18日，我国中东部地区日平均或最低气温普遍下降6- 10℃，局地降温可超14℃。大风降温催热冰雪游，美团旅行数据显示，2025年11月第二周以来，"崇礼 滑雪"搜索量同比上涨169%，滑雪热带动张家口11月下旬文旅预订增速同比上涨25%。 ▲"18会员惊喜日"，美团旅行发放188元滑雪券包，黑钻会员享50元大额券（图源：页面截图） 为给滑雪游客提供更丰富多元的游玩体验，美团旅行于11月18日"18会员惊喜日"，推出188元滑雪券 包、滑雪门票早鸟价等优惠，美团黑钻会员可领50元大额券。此外，美团黑金、黑钻会员将可享张家口 富龙滑雪场、张家口万龙滑雪场、广州热雪奇迹、北京军都山滑雪场"会员专属免费雪场休息室"。 从零上20℃到零下15℃：港澳游客涌入广州室内雪场 跻身"3亿人上冰雪"运动 11月下旬，香港仍是20度高温。借全运会"全民全运、全运惠民"健身热潮，港澳游客北上广州，积极加 入"3亿人上冰雪"运动。美团旅行数据显示，2025年11月第一周，购买广东热雪奇迹景区滑雪门票的香 港游客同比上涨207%，澳门游客同比上涨55%。 情"（图源：张家口 ...

Core Insights - The article highlights the increasing popularity of winter sports, particularly skiing, driven by promotional activities from Meituan Travel and a growing interest among the public [1] Group 1: Promotional Activities - Meituan Travel announced a special skiing event for its "18 Member Surprise Day" in November, offering discounts such as a 188 yuan skiing coupon and early bird ticket prices [1] - Black Diamond members of Meituan can receive a 50 yuan coupon and enjoy exclusive benefits like unlimited access to member-only rest areas at various ski resorts [1] Group 2: Market Trends - The search volume for "Chongli skiing" has increased by 169% year-on-year since the second week of November 2025, indicating a surge in interest in skiing [1] - Zhangjiakou's tourism bookings for late November have risen by 25% year-on-year, suggesting a strong demand for winter tourism [1] - The Chongli ski resort is expected to experience its first peak in visitor numbers for the winter season this weekend [1] Group 3: Regional Developments - Indoor ski resorts in the Greater Bay Area are transforming skiing from a northern activity to a popular sport for all [1] - In the first week of November 2025, ticket purchases for the Guangdong Hot Snow Miracle ski resort by Hong Kong tourists increased by 207%, while Macau tourists rose by 55% [1] - The Hot Snow Miracle ski resort in Guangzhou is noted for being one of the fastest indoor ski resorts to surpass one million visitors, highlighting the potential of the southern market [1]

在大湾区，室内滑雪场正打破地理限制，让滑雪从"北方运动"变成全民的"高频运动"。美团旅行数据显 示，2025年11月第一周，购买广东热雪奇迹景区滑雪门票的香港游客同比上涨207%，澳门游客同比上 涨55%。广州热雪奇迹雪场相关负责人表示："广州热雪奇迹是全球最快突破百万客流的室内滑雪场之 一，印证了南方市场的巨大潜力。与美团旅行合作'会员专属免费雪场休息室'，看好美团会员池的丰富 性。" 智通财经APP获悉，大风降温催热冰雪游。11月17日，美团旅行宣布，本月"18会员惊喜日"将上线滑雪 专场，并推出188元滑雪神券、滑雪门票早鸟价、住滑套餐等优惠福利。其中，美团黑钻会员可领50元 大额券。根据美团会员页面显示，美团黑金、黑钻会员还可不限次使用张家口富龙滑雪场、张家口万龙 滑雪场、广州热雪奇迹、北京军都山滑雪场的"会员专属免费雪场休息室"。 受"3亿人上冰雪"带动，南北雪场热度齐涨。美团旅行数据显示，2025年11月第二周以来，"崇礼滑 雪"搜索量同比上涨169%，滑雪热带动张家口11月下旬文旅预订增速同比上涨25%。张家口崇礼滑雪场 或将于本周末迎今冬首个客流小高峰。 ...