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Core Insights - The central theme of the articles revolves around the surge in winter sports activities, particularly skiing, driven by a significant drop in temperatures across central and eastern China, leading to increased interest and participation in ice and snow tourism [1][4]. Group 1: Weather Impact and Tourism Trends - The Central Meteorological Observatory issued a blue alert for a cold wave, predicting a temperature drop of 6-10°C in central and eastern China from November 16 to 18, with local areas experiencing drops exceeding 14°C [1]. - Following the cold wave, there has been a notable increase in skiing-related searches, with "Chongli skiing" searches up by 169% year-on-year, and tourism bookings in Zhangjiakou increasing by 25% [1]. Group 2: Promotional Activities and Membership Benefits - Meituan Travel launched promotional activities on November 18, offering a 188 yuan ski coupon package and early bird prices for ski tickets, with additional benefits for black diamond members [3]. - The collaboration between popular ski resorts and Meituan Travel aims to enhance the skiing experience for members, including exclusive access to free rest areas at ski resorts [5]. Group 3: Regional Participation and Market Growth - Indoor ski resorts are breaking geographical barriers, making skiing a high-frequency activity accessible to both northern and southern regions of China, with cities like Beijing, Shanghai, and Guangzhou emerging as top search locations for indoor skiing [4]. - The Guangzhou Hot Snow Miracle indoor ski resort has quickly become one of the fastest to surpass one million visitors, highlighting the potential of the southern market [5]. Group 4: Increased Interest in Zhangjiakou - Zhangjiakou is experiencing a surge in tourism interest, with searches for "Chongli hotels" up by 198%, "Chongli food" by over 1000%, and "Chongli ski equipment rental" by 116% [5]. - The marketing director of Wanlong Ski Resort reported a 61% increase in search volume and a 151% increase in ticket sales since mid-November, with a significant portion of visitors being younger demographics [7]. Group 5: Strategic Partnerships and Promotions - Major hotel and travel brands, including Marriott and Disney, are partnering with Meituan Travel to enhance member benefits during the ski season, tapping into a user base of 770 million [9]. - Meituan Travel is promoting an "Ice and Snow Hot Spring Season" campaign, offering discounts on ski and hot spring tickets across over 1500 quality ski resorts and hot spring attractions nationwide [9].

Core Insights - The article highlights the increasing popularity of winter sports, particularly skiing, driven by promotional activities from Meituan Travel and a growing interest among the public [1] Group 1: Promotional Activities - Meituan Travel announced a special skiing event for its "18 Member Surprise Day" in November, offering discounts such as a 188 yuan skiing coupon and early bird ticket prices [1] - Black Diamond members of Meituan can receive a 50 yuan coupon and enjoy exclusive benefits like unlimited access to member-only rest areas at various ski resorts [1] Group 2: Market Trends - The search volume for "Chongli skiing" has increased by 169% year-on-year since the second week of November 2025, indicating a surge in interest in skiing [1] - Zhangjiakou's tourism bookings for late November have risen by 25% year-on-year, suggesting a strong demand for winter tourism [1] - The Chongli ski resort is expected to experience its first peak in visitor numbers for the winter season this weekend [1] Group 3: Regional Developments - Indoor ski resorts in the Greater Bay Area are transforming skiing from a northern activity to a popular sport for all [1] - In the first week of November 2025, ticket purchases for the Guangdong Hot Snow Miracle ski resort by Hong Kong tourists increased by 207%, while Macau tourists rose by 55% [1] - The Hot Snow Miracle ski resort in Guangzhou is noted for being one of the fastest indoor ski resorts to surpass one million visitors, highlighting the potential of the southern market [1]

在大湾区，室内滑雪场正打破地理限制，让滑雪从"北方运动"变成全民的"高频运动"。美团旅行数据显 示，2025年11月第一周，购买广东热雪奇迹景区滑雪门票的香港游客同比上涨207%，澳门游客同比上 涨55%。广州热雪奇迹雪场相关负责人表示："广州热雪奇迹是全球最快突破百万客流的室内滑雪场之 一，印证了南方市场的巨大潜力。与美团旅行合作'会员专属免费雪场休息室'，看好美团会员池的丰富 性。" 智通财经APP获悉，大风降温催热冰雪游。11月17日，美团旅行宣布，本月"18会员惊喜日"将上线滑雪 专场，并推出188元滑雪神券、滑雪门票早鸟价、住滑套餐等优惠福利。其中，美团黑钻会员可领50元 大额券。根据美团会员页面显示，美团黑金、黑钻会员还可不限次使用张家口富龙滑雪场、张家口万龙 滑雪场、广州热雪奇迹、北京军都山滑雪场的"会员专属免费雪场休息室"。 受"3亿人上冰雪"带动，南北雪场热度齐涨。美团旅行数据显示，2025年11月第二周以来，"崇礼滑 雪"搜索量同比上涨169%，滑雪热带动张家口11月下旬文旅预订增速同比上涨25%。张家口崇礼滑雪场 或将于本周末迎今冬首个客流小高峰。 ...