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vivo在AI战略上“自洽”了
Jing Ji Guan Cha Bao· 2025-10-11 23:33
Core Insights - The annual developer conference serves as a significant platform for vivo to unveil its technology strategy, particularly focusing on its AI initiatives [2] - vivo has invested over 23 billion yuan in AI as of October 2024, making it one of the highest investors in AI among smartphone manufacturers [2] - The company is shifting its focus from developing large general models to more efficient, lightweight models for mobile applications [3][5] Investment and Strategy - vivo's AI investment strategy has evolved from a focus on large-scale general models to prioritizing efficient, smaller models, with a notable shift in 2023 [2][3] - The company has decided to abandon the pursuit of large general models due to the high costs associated with their development, which can exceed 5 billion yuan for computational power alone [3] - vivo's current focus is on developing a matrix of self-developed AI models, including a 175 billion parameter model, while also exploring smaller models like the 3 billion and 1 billion parameter versions [4][6] Technical Developments - The 3 billion parameter model has been identified as a more suitable option for mobile devices, as it occupies only 2GB of memory, thus preserving device performance while enhancing reasoning capabilities [5] - The 1 billion parameter model, while less powerful, offers real-time monitoring and analysis capabilities, addressing power consumption issues associated with larger models [6] - vivo's journey reflects a transition from confusion to clarity in its AI strategy, emphasizing a coherent approach to product planning and communication [6]