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宝马4.2万元,奔驰3.6万元!深圳二手车市场“量升价跌”
Shen Zhen Shang Bao· 2025-10-09 23:01
Core Insights - The automotive industry is experiencing a seasonal sales peak during the "Golden September and Silver October," but the used car market shows signs of recovery while facing structural pressures of "increased volume and decreased prices" [1] Group 1: New Car Pricing and Promotions - Significant discounts are being offered on new cars, with some models being sold at 60% off their original prices, such as the BMW 2 Series and BMW X2 [2] - The aggressive pricing strategies are impacting the used car market, leading to a substantial decline in the prices of previously high-value luxury cars [2] Group 2: Used Car Market Dynamics - The average inventory cycle for used cars has extended to 43 days, with 35.6% of businesses experiencing inventory cycles longer than 30 days, indicating increased operational pressure on dealers [3] - A high percentage of used car dealers, 73.6%, reported losses, primarily due to the ongoing price war in the new car market, which adversely affects used car sales and customer satisfaction [2][3] Group 3: Cost and Profitability Challenges - The cost of maintaining inventory is rising, with monthly parking fees for a used car reaching approximately 2500 yuan, necessitating a profit of at least 3000-4000 yuan per vehicle to achieve minimal profitability [4] - Online sales now account for over half of the sales volume for some dealers, but the cost of customer acquisition through online platforms has also increased significantly, with average acquisition costs reaching 6200 yuan [4] Group 4: Electric Vehicle Market Trends - Despite a strong sales performance for new energy vehicles (NEVs), which accounted for 36.7% of total vehicle sales, their representation in the used car market remains low at only 5.3% [5] - The rapid technological advancements in NEVs lead to quicker depreciation, making them less attractive in the used car market compared to gasoline vehicles [5] Group 5: Market Outlook - The used car market is projected to reach a transaction volume of approximately 20.5 million units for the year, with a year-on-year growth rate expected to remain between 4% and 5% [6]