2025年已经过去大半。回顾今年前9个月，国内经济稳中有升、居民存款快速增长，物价总体保持稳定。而略显不足的是，居民消费需求持续萎缩、房地产 市场继续低迷。对此，有业内人士表示：如果不出意外，从10月份开始，国内房子、车子、存款或将发生重大改变。让我们一起来了解一下： 第一，房地产市场将迎来重大改变 我国房地产市场是从2022年开始调整。而在进入到2025年之后，各地房价仍然延续之前下降的趋势。最新数据，9月全国百城二手住宅均价为13381元/平方 米，同比下跌7.38%。全国百城二手房价格已连续41个月环比下跌。而从目前情况看，从2025年10月份开始，国内房地产市或将迎来三大改变： 1、未来房价下跌会有新变化。在进入到2025年下半年之后，之前房价跌幅较大的城市，未来跌幅会较之前放缓。未来一线城市的房价或将会出现补跌。先 是从郊区房价开始下跌，之后逐步蔓延到市中心区域的"老破小"，未来中心城区的次新房和新房价格也都会下跌。最终房价逐步与当地居民收入挂钩。 2、保障房入市的步伐将加快。去年我国高层就宣布，将在未来5年内，提供600万套保障房，以满足低收入家庭的居住需求。这意味着，从2025年下半年开 始，国 ...

成本高企 "金九银十"是汽车行业传统的销售旺季，国庆期间深圳商报·读创客户端记者走访深圳市区多家汽车销 售门店，发现二手车市场整体呈现回暖迹象，但行业整体仍面临"量升价跌"的结构性压力。 新车价格降价促销 二手车库存周期拉长 在深圳南山一家宝马4S店，记者看到不少明星车型6折促销，广告牌上写着内部员工价活动："全新宝马 2系四门轿跑车指导价25.99万元，福利一口价16.8万元""德国原装进口宝马X2指导价31.69万元，一口价 18.8万元"等促销广告。 随后，记者来到南山区西丽二手车交易市场，发现昔日的豪车，如今只剩原价的十分之一。"这台2009 年款奔驰现在卖3.6万元，这辆2011年款宝马卖4.2万元，以前新车都是三四十万元，现在只卖一个零头 了。" 在西丽经营二手车行近二十年的老板感慨道，今年深圳二手车价格下行压力显著，库存周期延长。"在 2014年的时候，我们车行一周之内可以把收来的二手车全部卖掉。后来拉长到了半个月左右，今年已经 拉长到一个月左右。" 近日，中国汽车流通协会发布《2025年上半年中国汽车流通行业报告》（以下简称"协会报告"），据协 会二手车事业部2025上半年进行的二手车企业营商 ...

Core Viewpoint - The traditional peak sales season for the automotive industry, known as "Golden September and Silver October," has seen a significant reduction in promotional efforts this year, with discounts primarily ranging from 2,000 to 3,000 yuan, compared to previous years where discounts were more substantial [1][3][9]. Group 1: Promotional Activities - Seven automotive brands have announced National Day promotional policies, including Li Auto, Xpeng Motors, GAC Honda, GAC Toyota, FAW Toyota, FAW Audi, and SAIC Volkswagen, with promotions mainly consisting of cash subsidies and trade-in incentives [3][5]. - The maximum discount offered by GAC Toyota is 51,000 yuan, but the actual additional discount for consumers is only about 3,000 yuan due to existing promotions [6]. - Li Auto is providing a significant promotion with a trade-in subsidy of 15,000 yuan and a limited-time financial rate of 1.99% [8]. Group 2: Market Conditions - The automotive industry is experiencing a price war, leading to car prices being at a low point, which limits the potential for further discounts during the National Day period [9][10]. - Data from the China Passenger Car Association indicates that the profit margin for the automotive industry has been declining, with an average profit margin of 4.5% for the first eight months of the year [9][11]. - A report from the China Automobile Dealers Association reveals that only 30.3% of dealers met their sales targets in the first half of the year, with 52.6% reporting losses [11][13]. Group 3: Dealer Perspectives - Dealers are reluctant to offer significant discounts during the National Day promotions, as many are already selling at a loss and rely on manufacturer rebates [10][11]. - Dealers are expected to allocate more promotional funds towards year-end sales rather than during the National Day period, anticipating greater promotional efforts later in the year [10][11].

Core Insights - The second-hand car industry in China is facing significant challenges in the first half of 2025, with a rising loss ratio among dealers reaching 73.6% [3] - The average inventory cycle for second-hand cars has extended to 43 days, indicating increased operational pressure on dealers [3] - The average customer acquisition cost for second-hand car platforms has surged to 6200 yuan, while the average profit per transaction is only around 1500 yuan [3] Industry Overview - The second-hand car market saw a transaction volume of 9.57 million units in the first half of 2025, a year-on-year increase of 1.99%, with a total transaction value of 623.24 billion yuan [4] - The average transaction price for second-hand cars dropped from 61,180 yuan in 2024 to 53,673 yuan, reflecting a decline of 12.3% [4] - The overall transaction volume for second-hand cars in 2025 is projected to reach approximately 20.5 million units, with a year-on-year growth rate expected to be between 4% and 5% [4] Electric Vehicle Segment - In the first half of 2025, electric vehicles accounted for 36.7% of total vehicle sales in China, but only 5.3% of second-hand car transactions, indicating a significant gap compared to new car sales [4] - The low resale value of electric vehicles, with a three-year depreciation rate of only 43% compared to 62% for fuel vehicles, contributes to their underrepresentation in the second-hand market [5] - Despite the challenges, the transaction volume of second-hand electric vehicles grew by 35.5% year-on-year, totaling 687,000 units [5] Dealer Challenges - New car dealers are also experiencing severe losses, with 52.6% reporting operational losses in the first half of 2025, and only 29.9% achieving profitability [5]

中升控股 20250926 摘要 中升控股售后维保及精品维保业务表现如何？ 中升控股售后维保及精品维保业务表现稳健，每年进店量约 800 万次，今年上 半年达 400 万次。单次进店消费平均 3,300-3,400 元，上半年单次进店毛利 约 1,580 元，保持高毛利率 47%左右。这部分业务未受新车业务下行影响， 其盈利能力强劲且客源充足。新能源车渗透率虽高，但存量占比仍低，对售后 维保影响有限。此外，公司主要布局中心城市，人流趋势有望推动总量增长。 今年上半年售后维保贡献 63 亿元毛利，占公司全部 42 亿元毛利的大部分。 对中升控股未来利润预期如何？ 受价格战影响，奔驰、雷克萨斯、丰田等传统品牌亏损加剧，但三季度 行业折扣率出现回收迹象，8 月国内乘用车平均降价幅度回升 0.1%，燃 油车折扣率下行，有望改善中升控股新车业务毛利。 中升控股积极布局华为赛力斯问界品牌，已开设 36 家门店，问界品牌 市占率达 8%，在全国中心城市市占率高达 18%，是全国平均水平的两 倍，预计随着门店爬坡结束，销量和盈利将持续提升。 售后维保及精品维保业务表现稳健，每年进店量约 800 万次，上半年达 400 万次， ...

这些年，只要问起当前的汽车产业的重点话题是什么，价格战一定是回避不了的话题，就在最近有媒体曝出汽车价格战全面熄火的消息，当前汽车产业不卷 价格了，到底该需要卷什么呢？ 一、汽车价格战熄火了？ 据中国新闻周刊的报道，由"最高降价9万元"开启的大规模汽车价格战，至今已经延续了近两年半时间，近期终于有了逐渐冷却下来的迹象。 乘联会8月发布的数据显示，根据车企官方宣布降价或新车价格实质性突破近两年最低指导价的规则统计，今年7月有17款车型降价，较去年同期的23款和 2023年同期的17款数量，当前市场保持相对稳定。 2020-2022年1—7月的车企降价车型仅有50款左右；2023年同期，数量猛增至113款；2024年1—7月，降价车型进一步提升至147款；今年1—7月，降价新车 数量为106款。 从同期降价车型数量对比来看，进入今年以来，价格战明显缓和，而且降价促销力度也大幅降低，尤其是4月之后，降价车型数量更是大幅减少。尽管还没 有完全回归到价格战开启前的水平，但似乎已经有了"熄火"态势。 乘联会分析认为，2025年乘用车行业促销与降价均回归理性，市场秩序明显改善。 2023年3月初，湖北省拉开了汽车疯狂价格战的 ...

Core Viewpoint - The article highlights significant changes in the electric vehicle market, particularly among new energy vehicle manufacturers, with notable sales growth and competition intensifying among traditional automakers. Group 1: New Energy Vehicle Manufacturers - Leap Motor achieved a record delivery of 57,066 vehicles in August, marking an over 88% year-on-year increase and becoming the top seller among new energy vehicle manufacturers [3] - Hongmeng Zhixing ranked second with 44,579 vehicles delivered, and its cumulative delivery surpassed 900,000 units, with an average transaction price of 380,000 yuan [3] - XPeng Motors delivered 37,709 vehicles, a 169% increase year-on-year, driven by the launch of the new XPeng P7 [3] - NIO delivered 31,305 vehicles, a 55.2% increase, with significant contributions from its various brands [3] - Xiaomi Motors surpassed 30,000 deliveries for the second time, expanding its service network significantly [4] - Li Auto delivered 28,529 vehicles, with plans to increase production capacity and launch new models [4] Group 2: Traditional Automakers - BYD maintained its lead in the new energy vehicle market with sales of 373,600 units in August, showing stable performance compared to last year [6] - SAIC Group reported total sales of 363,400 vehicles, with a 41.04% year-on-year increase, and a significant rise in new energy vehicle sales [6] - Geely's total sales reached 250,200 units, with notable growth in its electric and plug-in hybrid vehicle segments [6] - Chery Group's sales reached 242,700 units, with over half of the sales coming from exports and a strong performance in new energy vehicles [6] - Changan Automobile's total sales were 233,000 units, with a remarkable 80% increase in new energy vehicle sales [7] - Great Wall Motors sold 115,600 vehicles, with a 22.33% year-on-year increase, including 37,500 new energy vehicles [7] Group 3: Market Conditions - The overall automotive market is facing high inventory levels, with a warning index of 57.0%, indicating increased sales pressure [9] - Economic pressures and low consumer confidence are affecting sales, leading to longer purchase cycles and lower transaction rates [9] - Despite challenges, the market is expected to improve in September due to traditional peak season effects and government subsidies [9]

Core Viewpoint - The 2025 Chengdu Auto Show highlights a significant shift in the automotive industry, with luxury brands absent and domestic brands taking center stage, reflecting changing consumer preferences and market dynamics [11][12][13]. Group 1: Industry Trends - The absence of luxury brands like Rolls-Royce and Porsche at the Chengdu Auto Show indicates a decline in their market presence, with Porsche's sales in China dropping 28% year-on-year in the first seven months of 2025 [12][11]. - Domestic brands such as Chery and BYD are gaining prominence, with Chery showcasing its four brands at the show, reflecting a strong push for local innovation and market capture [6][11]. - The automotive industry is facing a price war that has lasted for 32 months, leading to a significant drop in profits, with the industry's total profit in July 2025 reported at 29.3 billion yuan, down 17% year-on-year [8][11]. Group 2: Consumer Behavior - Consumers in Chengdu are increasingly favoring domestic luxury brands over traditional foreign luxury brands, as evidenced by the sales of 125,000 luxury cars in the first seven months of 2025, a slight increase of 1.7% [11][12]. - The Chengdu Auto Show has transformed into a more practical event, focusing on product experience rather than extravagant displays, with live streaming replacing traditional car models [9][11]. Group 3: Brand Strategies - Domestic brands are not only focusing on product experience but also on emotional value, as seen with Lantu's collaboration with Peppa Pig to enhance brand engagement [25][27]. - Companies like Volvo and Cadillac are adapting their marketing strategies to emphasize brand value and emotional connection, with Volvo's XC70 achieving over 5,000 pre-orders within 85 minutes of its launch [16][28]. - The competition among domestic brands is intensifying, with companies like Great Wall Motors and NIO focusing on unique product offerings and brand differentiation strategies [28][30].

Core Viewpoint - Century United Holdings (01959.HK) reported a significant decline in revenue for the six months ending June 30, 2025, amounting to approximately RMB 454 million, a decrease of about 38.5% compared to the same period in 2024 [1] Company Summary - The company recorded a loss attributable to shareholders of approximately RMB 16 million for the first half of 2025, an improvement from a loss of approximately RMB 52.4 million in the same period of 2024 [1] - Basic loss per share for the first half of 2025 was approximately RMB 0.0315, compared to RMB 0.1036 for the first half of 2024 [1] Industry Summary - Despite an overall increase in automobile sales, the profit margins for manufacturers and dealers have been squeezed due to price wars, leading to losses [1] - The industry is currently focused on achieving a balance between sales growth and normal profit growth, aiming to establish a healthy automotive industry ecosystem [1]

Core Insights - The launch of the A0-class electric vehicle, the Extreme Fox T1, marks a strategic shift for the brand from a high-end positioning to targeting the entry-level market, with pre-sales reaching 11,068 units within two hours at a price range of 68,800 to 93,800 yuan [2] - Extreme Fox's sales in the first half of 2025 reached 55,500 units, a year-on-year increase of 211.06%, but still lagging behind leading competitors in the new energy vehicle sector [2] - The intensifying price competition in the automotive market and changes in policy, such as the reduction of national subsidies and the decline in battery costs, are key external factors driving this strategic transition [2] Company Strategy - The parent company, BAIC Group, has set ambitious sales targets, aiming to exceed 3 million total vehicle sales by 2027, with a goal of 1 million for its self-owned passenger vehicles and over 50% of sales from new energy vehicles [2] - BAIC New Energy is currently implementing a dual-brand strategy with Extreme Fox focusing on volume sales in the mass market, while the Xiangjie brand targets the high-end segment to enhance corporate image [4] Market Dynamics - The A0-class electric vehicle market is rapidly growing, accounting for 22% of the pure electric vehicle market with sales reaching 170,000 units in May 2025 [5] - The Extreme Fox T1 aims to attract young first-time buyers and families looking for affordable, quality urban commuting options, capitalizing on the demand for second vehicles and the upgrading needs of lower-tier markets [5][6] - The pre-sale success of the Extreme Fox T1 indicates strong market interest in competitively priced vehicles with superior configurations, although the brand must enhance its channel development, user experience, and brand influence to compete with established players like BYD and Geely [5]