Group 1 - Kuaishou E-commerce has launched the "National Subsidy Partner" project, with 24 selected streamers having a total fan base exceeding 390 million and an average monthly sales volume of over 2 billion [1] - The platform will provide exclusive e-commerce traffic incentives for "National Subsidy Partners," allowing streamers to participate in platform activities for increased exposure and resource allocation [1] - Earlier this year, Kuaishou E-commerce initiated the 2025 National Subsidy activity to support the old-for-new policy, with regions like Shanxi, Shaanxi, Yunnan, and Hunan participating, offering subsidies up to 20,000 yuan per item [1] Group 2 - The implementation of the old-for-new policy has stimulated consumer enthusiasm on the platform, with data showing that during the 618 shopping festival, the GMV of related categories increased by over 50% for 132 participating brands [1] - Seasonal green energy products such as mobile phones, air conditioners, refrigerators, washing machines, and televisions have seen strong sales during the National Subsidy event [1] - Brands participating in the National Subsidy activities achieved peak GMV during the event [1]