2025杭城避暑数字地图

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杭州推出新版避暑数字地图 精准响应1℃温差
Hang Zhou Ri Bao· 2025-08-22 02:27
Core Insights - The rising temperature in Hangzhou has a significant impact on outdoor tourist traffic, with a 1°C increase leading to a nearly 6% decrease in visitor numbers, equating to about 20,000 fewer visitors [1] - The city has launched the "2025 Hangzhou Summer Escape Digital Map" to address the challenges posed by high temperatures, utilizing real-time weather data and tourism analytics to enhance visitor experiences [1][2] Group 1: Impact of Temperature on Tourism - A 1°C temperature increase has been identified as a critical factor influencing tourist decisions, particularly in the context of the summer peak travel season [1] - The shift in peak tourist traffic from spring and autumn to July and August highlights the growing importance of managing visitor experiences during high-temperature periods [1] Group 2: Features of the Summer Escape Digital Map - The new digital map recommends ten summer retreat destinations and categorizes 50 quality scenic spots based on a "city + countryside" cooling theme, providing real-time weather updates and visitor information [2] - The service integrates with the smart tourism assistant "Hang Xiao Yi," allowing visitors to access information through popular platforms like Alipay and WeChat, enhancing user engagement [2] Group 3: User Engagement and Data Utilization - Since its launch, the summer escape map has led to a 110% increase in daily visits to the "Discover Hangzhou" tourism portal, with an average of over 10,000 clicks per day [2] - The city plans to further develop smart applications in tourism, focusing on cross-departmental data collaboration and innovative service forms to meet tourist needs [2]