Core Viewpoint - Dazzle Fashion reported strong financial performance for Q3 2025, with significant revenue growth and a robust cash flow, indicating effective brand and operational strategies in a competitive retail environment [1] Financial Performance - For the first three quarters of 2025, the company achieved a revenue of 1.545 billion yuan and a net profit attributable to shareholders of 236 million yuan [1] - In Q3 alone, the revenue was 479 million yuan, with a net profit of 65.87 million yuan, reflecting a year-on-year growth of 16.63% [1] - The net cash flow from operating activities for the first three quarters reached 316 million yuan, marking a year-on-year increase of 72.70% [1] Sales and Marketing Strategy - During the "Double Eleven" sales event, the company experienced nearly 60% year-on-year growth in sales on the first day, with its DAZZLE brand ranking in the top eight for live-stream sales [1] - The company collaborated with Tmall and participated in the "Red Cat Plan" on Xiaohongshu to enhance brand visibility and consumer engagement [1] - The company launched multiple live-stream stores, particularly focusing on Tmall, to improve flagship store operations [2] Membership and Customer Engagement - The company initiated the "Dazzle Membership Festival" in September, focusing on member operations to enhance customer loyalty and engagement [2] - During the membership festival, the number of new fans increased by 400% year-on-year, showcasing effective member interaction strategies [2] Sustainability Initiatives - Dazzle Fashion is committed to sustainability, collaborating with WWF and the Earth One Foundation to launch the 2025 Snow Leopard Public Welfare Capsule Series, promoting ecological awareness and conservation [3] - The company aims to integrate channel resources and enhance operational efficiency while focusing on differentiated and refined consumer engagement to boost member repurchase rates [3]