据了解，"双十一"筹备期间，地素时尚与天猫携手深度合作，旗下各品牌加入小红书和阿里合作推出 的"红猫计划"，持续在小红书平台种草预热。凭借线上线下同步高质量发展，地素时尚依托重点活动与 精准运营，成功实现业绩增长和用户扩容。 在线上渠道布局方面，地素时尚在各渠道均增设了多家直播店铺，尤其是侧重在天猫平台的重点布局， 持续提升旗舰店铺的运营能力。在公司围绕"拥抱青绿，逛江山"的线上超级会员日、叠加超级时装发布 等大型活动中，邀请著名音乐家谭盾、演员朱珠等重量级嘉宾参与活动，以直播互动形式传递"中国文 化和地素的当代设计融合在一起"的设计理念，并配合产出高品质高曝光的发布内容，有效触达广大消 费者和品牌粉丝。 针对线下渠道，地素时尚以"会员运营"为核心，今年9月首次启动"地素会员节"。通过私域和公域双渠 道的提前预热，公司以极具吸引力的会员权益回馈新老粉丝，一方面创新推出为粉丝提供十一长假出行 的时尚穿搭解决方案，另一方面吸引老会员积极参与抽奖、新会员开拓拉新等会员互动环节，会员整体 活跃度与转化效果显著。地素会员节期间，品牌新增粉丝数量同比增长高达400%。 值得一提的是，在可持续话题盛行的当下，地素时尚始终坚 ...

Core Viewpoint - The report highlights a decline in revenue and net profit for Dazzle Fashion Co., Ltd in the first half of 2025, attributed to weak retail performance and increased competition in the fashion industry [6][14]. Company Overview and Financial Indicators - Dazzle Fashion Co., Ltd reported a revenue of approximately 1.067 billion yuan, a decrease of 5.55% compared to the same period last year [6][12]. - The total profit for the period was approximately 224 million yuan, down 24.48% year-on-year [6][12]. - The net profit attributable to shareholders was approximately 170 million yuan, reflecting a 23.54% decline from the previous year [6][12]. - The company's total assets were approximately 4.339 billion yuan, a decrease of 1.33% from the end of the previous year [6][12]. Business Model and Brand Strategy - Dazzle Fashion operates multiple brands including DAZZLE, DIAMOND DAZZLE, d'zzit, and RAZZLE, focusing on mid-to-high-end fashion [6][14]. - The company employs a combination of direct sales, distribution, and e-commerce to reach consumers, with a significant emphasis on maintaining a strong retail network [6][14]. - The company is undergoing a brand repositioning for d'zzit to better align with younger consumers' preferences, including a new brand ambassador and visual identity [7][8]. Industry Context - The Chinese fashion industry is facing challenges such as weak domestic and international demand, increased competition, and rising costs, which have pressured profit margins [6][14]. - The industry is characterized by a large market size but intense competition, particularly from international brands that are increasingly focusing on the Chinese market [14][15]. - The report indicates that the mid-to-high-end women's fashion sector is still in a growth phase, with many small players and low market concentration [14][15]. Operational Insights - The company has implemented a digital transformation strategy to enhance operational efficiency, including the establishment of a unified data analysis platform [10][11]. - Dazzle Fashion has focused on improving its supply chain management and product quality through strategic partnerships with suppliers [6][14]. - The company has also invested in research and development to innovate in fabric and design, ensuring its products remain competitive in the market [16][17].

Core Viewpoint - The company is preparing for its 2024 annual shareholder meeting, focusing on various proposals including the approval of the 2024 annual report, the election of board members, and the discussion of future business strategies amidst a challenging market environment [1][2][5]. Company Proposals - Proposal 1: Approval of the 2024 annual report and its summary, which has been reviewed and approved by the board [5][6]. - Proposal 2: Approval of the 2024 board work report, summarizing the board's main activities and the company's operational status [6][7]. - Proposal 3: Election of the fifth board of directors, including both independent and non-independent candidates [1][2]. Financial Performance - In 2024, the company reported a revenue of 2.218 billion yuan, a decrease of 16.23% compared to the previous year [13]. - The net profit attributable to shareholders was 303.51 million yuan, down 38.52% year-on-year [13]. Strategic Focus - The company is emphasizing a dual strategy of deepening core product offerings while scaling basic products to enhance market competitiveness and profitability [16][17]. - Digital transformation initiatives are being prioritized, including the establishment of a comprehensive product lifecycle system and enhanced data analytics capabilities [18][19]. Brand Development - The company is launching new product lines that reflect its brand philosophy of "Love Creates," aiming to connect emotionally with consumers through innovative marketing campaigns [14][15]. - A new "Clock Flower" series is being introduced, symbolizing the brand's commitment to embracing beauty and time [22][23]. Sustainability Initiatives - The company is collaborating with environmental organizations to promote biodiversity and sustainable practices, including the launch of a capsule collection supporting panda conservation [21]. - A new sustainable series, "loveREcreates," is being introduced, focusing on the creative reuse of materials and classic products [21]. Future Plans - The company plans to enhance its organizational structure and talent development strategies to better align with market demands and improve operational efficiency [26][27]. - A focus on integrating online and offline channels is set to improve customer experience and brand consistency [24][25].

地素时尚股份有限公司 2025 年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 地素时尚股份有限公司（以下简称"公司"）根据《上海证券交易所上市公司 自律监管指引第 3 号行业信息披露：第十号——服装》的相关规定，现将公司 2025 年一季度主要经营数据（未经审计）公告如下： | 品牌 | | 2024 年末数量 | 报告期新开 | | 报告期关闭 | 报告期末数量 | | --- | --- | --- | --- | --- | --- | --- | | | | （家） | （家） | | （家） | （家） | | 直营 | | 262 | | 4 | 14 | 252 | | 其中： | DA | 113 | | 2 | 5 | 110 | | DM | | 17 | | | | 17 | | DZ | | 114 | | 2 | 6 | 110 | | RA | | 18 | | | 3 | 15 | | 经销 | | 628 | | 3 | 33 | 598 | | 其中： | DA ...