Core Insights - JD Seven Fresh launched the "Fruit Taste Ranking" during the 11.11 shopping festival to help consumers select delicious fruits based on multi-dimensional data such as origin, sugar content, and consumer repurchase rates [1][12][18] Group 1: Product Offering - The top five fruits on the "Fruit Taste Ranking" include Qin Cui super sweet apples, 21° Liao Feng grapes, Western fragrant pears, Yangzhi autumn fragrant pears, and Victoria red-fleshed pomelo, which are recognized as the most popular seasonal "star products" [4][10] - The evaluation system for determining whether a fruit is "delicious" combines professional judgment, scientific testing, and consumer feedback [4][12] - Fruits on the list adhere to original ecological planting standards, avoiding wax and ripening agents to maintain natural taste and health [6][8] Group 2: Quality Standards - JD Seven Fresh has set clear requirements for sugar content, fruit diameter, and planting standards for the listed fruits, ensuring consistent quality [8][10] - For example, Qin Cui apples must have a sugar content of 14+, and the Victoria red-fleshed pomelo undergoes nine selection processes from harvest to market [8][10] Group 3: Consumer Engagement - Consumer repurchase behavior serves as a key indicator of fruit quality, with over 1,500 repurchases for Qin Cui apples and over 1,300 for 21° Liao Feng grapes within 21 days [10][12] - The initiative aims to address consumer demands for improved fruit taste, freshness, and quality stability, responding to common industry issues such as lack of standardization and pesticide misuse [12][18] Group 4: Supply Chain and Partnerships - JD Seven Fresh collaborates with high-quality orchards across the country to promote direct sourcing, ensuring timely harvesting based on seasonal availability [12][14] - The company is actively recruiting quality orchards that meet specific criteria, aiming to help these products achieve significant sales milestones [16][18]