212 T01车型
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北汽集团发声明划清界限
Zhong Guo Zheng Quan Bao· 2025-10-09 20:53
Core Viewpoint - The incident involving the 212 off-road vehicle during a climbing event has sparked discussions about vehicle safety and quality, leading to North Auto Group clarifying its non-involvement with the vehicle in question [1][2][3] Group 1: Incident Details - On October 1, a 212 off-road vehicle overturned during a climbing event, resulting in significant deformation of the A-pillar, although no injuries were reported [2] - The vehicle involved was confirmed to be produced by Beijing Automotive Manufacturing Co., Ltd., which is not affiliated with North Auto Group [2][3] - Experts noted that the accident highlighted the need for improved safety standards in professional events, with factors such as improper weight distribution and throttle control contributing to the incident [2] Group 2: Brand and Ownership Clarification - North Auto Group emphasized that the 212 model is not associated with its Beijing Off-road brand, and media misrepresentation could harm its reputation [3] - The historical context of the 212 model's branding is complex, as Beijing Automotive Manufacturing was once a subsidiary of North Auto Group but has since become an independent entity [4] - Disputes over trademark rights have arisen, with North Auto Group previously taking legal action against Beijing Automotive Manufacturing regarding the use of the "North Auto" brand [4] Group 3: Market Context and Future Implications - The hard-core off-road vehicle market in China is expected to grow significantly, with projected sales reaching 350,000 to 400,000 units this year [5][6] - Despite the market potential, the T01 model from Beijing Automotive Manufacturing has struggled with low sales and quality criticisms, indicating a gap in manufacturing expertise [6] - Industry experts suggest that both companies need to clarify their brand identities and improve product quality to remain competitive in the evolving market [6]