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永辉超市启动2026年货节重塑品质消费
Core Insights - Yonghui Supermarket officially launched its 2026 New Year goods festival with the theme "New Yonghui New Year Flavor," introducing a comprehensive supply system centered around "30 high-quality explosive products" [1] - The event marks the first Spring Festival shopping season for Yonghui Supermarket after surpassing 300 remodeled stores nationwide, indicating a new phase of self-operated management focused on "product strength + scene strength" [1] - The company aims to enhance consumer experience by integrating product upgrades, scene renewal, and service support, promising "affordable celebrations without compromising quality" [1] Sales Performance - During the New Year's Day period, Yonghui Supermarket's nationwide stores saw a more than 200% increase in the sales growth of ready-to-eat products, with the overall sales of the 30 high-quality explosive products doubling [1] Supply Strategy - To align with the different stages of Spring Festival consumption and segmented demands, Yonghui Supermarket has innovatively planned a "four-wave" supply strategy, dynamically adding approximately 120 high-quality products alongside the 30 core explosive products [1] Shopping Experience - Yonghui Supermarket is focused on creating an immersive shopping experience that is enjoyable and shareable, with remodeled stores featuring a "New Yonghui New Year Flavor" themed area that includes concentrated displays of New Year goods, cultural interactions, and red envelope lottery activities [2] - Industry insiders believe that with the remodeling of over 300 stores, Yonghui Supermarket has entered a systematic innovation phase centered on "refined management" and "product strength development," with this New Year festival being the first strategic showcase of the "New Yonghui" model on a national scale [2]