3R即食商品
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调改门店规模突破300家,永辉发布2026年货战略
Xin Jing Bao· 2026-01-10 06:05
Core Insights - Yonghui Supermarket has officially launched its 2026 New Year goods festival strategy, focusing on "30 high-quality explosive products" and enhancing "120 major New Year products" across "four major consumption waves" [1] Group 1: Sales Performance - During the New Year period, Yonghui's nationwide stores reported a 200% increase in sales of ready-to-eat products [1] - The 30 high-quality explosive products achieved a sales doubling, with Chilean cherries generating nearly 500 million yuan in sales [1] - Sales of Wuliangye 52-degree liquor increased by over 20 times, while products like Hongyan strawberries and cream box cakes saw multiple-fold sales growth [1] Group 2: Strategic Development - With over 300 stores undergoing adjustments, Yonghui Supermarket has entered a systematic innovation phase centered on "refined management" and "product strength development" [1] - The New Year goods festival represents the first national market strategy debut and deep practice of the "New Yonghui" model, aimed at testing its capabilities in product development, precise supply, and experience shaping [1]
永辉超市启动2026年货节重塑品质消费
Zheng Quan Ri Bao Zhi Sheng· 2026-01-10 04:08
Core Insights - Yonghui Supermarket officially launched its 2026 New Year goods festival with the theme "New Yonghui New Year Flavor," introducing a comprehensive supply system centered around "30 high-quality explosive products" [1] - The event marks the first Spring Festival shopping season for Yonghui Supermarket after surpassing 300 remodeled stores nationwide, indicating a new phase of self-operated management focused on "product strength + scene strength" [1] - The company aims to enhance consumer experience by integrating product upgrades, scene renewal, and service support, promising "affordable celebrations without compromising quality" [1] Sales Performance - During the New Year's Day period, Yonghui Supermarket's nationwide stores saw a more than 200% increase in the sales growth of ready-to-eat products, with the overall sales of the 30 high-quality explosive products doubling [1] Supply Strategy - To align with the different stages of Spring Festival consumption and segmented demands, Yonghui Supermarket has innovatively planned a "four-wave" supply strategy, dynamically adding approximately 120 high-quality products alongside the 30 core explosive products [1] Shopping Experience - Yonghui Supermarket is focused on creating an immersive shopping experience that is enjoyable and shareable, with remodeled stores featuring a "New Yonghui New Year Flavor" themed area that includes concentrated displays of New Year goods, cultural interactions, and red envelope lottery activities [2] - Industry insiders believe that with the remodeling of over 300 stores, Yonghui Supermarket has entered a systematic innovation phase centered on "refined management" and "product strength development," with this New Year festival being the first strategic showcase of the "New Yonghui" model on a national scale [2]
永辉超市:元旦期间全国门店3R即食商品增速超过200%
Cai Jing Wang· 2026-01-09 14:13
Core Insights - During the New Year period, Yonghui Supermarket reported a growth rate exceeding 200% for its 3R ready-to-eat products across its national stores [1] - Sales of Chilean cherries reached nearly 500 million yuan, indicating strong demand for premium fruits [1] - The sales of Wuliangye 52-degree liquor increased more than 20 times compared to the previous period, showcasing a significant surge in alcoholic beverage consumption [1] - Other products such as Hongyan strawberries and cream box cakes also experienced multiple-fold increases in sales [1]
300家调改店落地 永辉启动2026年货节
Bei Jing Shang Bao· 2026-01-09 12:21
Group 1 - The core viewpoint of the article is that Yonghui Supermarket has officially launched its 2026 New Year goods festival strategy in Tianjin, marking a new phase of self-operated business focusing on "product strength + scene strength" after surpassing 300 stores nationwide [1][3] - During the New Year period, Yonghui's nationwide stores saw a 200% increase in the growth of 3R ready-to-eat products, with 30 high-quality products achieving sales growth of over 100% [3] - Notable sales included Chilean cherries reaching nearly 500 million yuan, and the sales of Wuliangye 52-degree liquor increasing over 20 times compared to the previous period [3] Group 2 - Yonghui has planned a "four-wave" supply strategy to align with the different consumption rhythms and segmented demands during the Spring Festival, dynamically adding about 120 high-quality products to the 30 core explosive products for a comprehensive and scenario-based supply solution [3]