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三六零:公司依托360安全浏览器平均月活用户数近4亿的流量入口
Zheng Quan Ri Bao Wang· 2026-01-09 12:42
Core Viewpoint - The company leverages its 360 security browser with an average monthly active user base of nearly 400 million to reshape the entire chain of intelligent marketing through AI, enhancing customer conversion efficiency [1] Group 1: AI and Marketing Strategy - The company utilizes the "360 Smart Brain" and "360CV" large model capabilities to intelligently generate titles, copy, images, and video content, optimizing advertisement display formats and increasing click-through rates [1] - The self-developed user intent understanding model intelligently mines potential user needs, matching supply and demand, and works alongside "smart landing pages" and other intelligent conversion tools to automate the entire process from reach, interest guidance to conversion [1] Group 2: Advertising Efficiency - The comprehensive automation significantly enhances advertising conversion efficiency, helping clients achieve both precise marketing and improved performance goals [1]