Core Insights - JD Electronics and Changhong·Meiling are deepening their strategic partnership in response to the competitive landscape of the home appliance market in the second half of 2025 [1] - The collaboration aims to enhance user experience, expand market share, and adapt to new consumer trends [1] Group 1: Partnership Development - A high-level strategic communication meeting was held on August 6, where both parties reviewed the achievements of their collaboration in the first half of the year [3] - The partnership has seen significant breakthroughs in sales across all channels for Changhong·Meiling's full range of products, driven by government subsidy policies [3] - Joint marketing efforts during key promotional events like "May Day" and "618" have garnered widespread market recognition [3] Group 2: Strategic Focus Areas - JD Electronics is advancing a comprehensive online and offline integration strategy, with a focus on the 3C home appliance and high-end product sectors [4] - The partnership will leverage new store openings, store upgrades, and the "Ten Thousand Towns" initiative to enhance capabilities in ESG innovation, experiential marketing, and service delivery [4] - Both companies aim to accelerate the growth of Changhong's full product range within JD Electronics' channels, enhancing consumer choices and experiences [4] Group 3: Future Collaboration - Changhong's management emphasized the importance of JD Electronics as a long-term partner, highlighting the potential for sustainable development and supply chain resilience [5] - The strategic communication marks a comprehensive upgrade in their partnership, injecting strong momentum into core business development [5] - Both companies will focus on product development, brand promotion, and channel construction to set a benchmark for collaborative development in the industry [5] Group 4: User Experience Enhancement - A shared consensus exists on the importance of improving user experience, with both companies looking to capitalize on the consumption potential released by national subsidies in the second half of the year [7] - The collaboration will enhance synergies in channel integration, user engagement, and innovative marketing models, creating an ecosystem of "home appliances + retail + services" [7] - This initiative is expected to provide consumers with better and broader smart living options while opening new growth avenues for both companies in a competitive market [7]