Core Viewpoint - The article explores the potential of creating a "non-standard" business path in an era dominated by standardization and intense competition, highlighting the unique approach of Dongmao Street Teahouse as a case study [2]. Group 1: Business Model and Philosophy - Dongmao Street Teahouse, founded by Jian Ming, emphasizes a cultural philosophy of "slow" business, focusing on sustainable growth rather than merely chasing traffic and scale [2]. - The teahouse offers affordable pricing, such as 2 yuan for scallion pancakes and 8 yuan for unlimited tea, which has led to a daily foot traffic exceeding 10,000 and significant media attention [2]. - Jian Ming's approach integrates philosophical thinking into business operations, creating a unique product ethos that prioritizes quality over quantity [2]. Group 2: Course Highlights - The course discusses unconventional business decisions such as "not focusing on young people" and "restraining growth," which have paradoxically led to both reputation and revenue breakthroughs [9][12]. - It presents a comprehensive offline business strategy, analyzing pricing logic, revenue structure, and cost control, guiding businesses from merely "earning" to "creating incremental value" [9][12]. - The course also reveals how a philosopher-like founder incorporates dialectical thinking into daily decision-making, establishing invisible barriers against imitation [9][12].