5度电便携式移动家储5000plus
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华宝新能(301327):公司深度研究:新品放量在即,消费级储能龙头归来
SINOLINK SECURITIES· 2025-12-08 10:43
Investment Rating - The report gives an "Accumulate" rating for the company [4]. Core Views - The portable energy storage industry continues to grow, with the company's new product launches expected to drive market share growth. The company aims for revenue growth of no less than 39%/40.3%/39.5% for 2025-2027, reflecting confidence in business expansion [2][4]. - The household energy storage market presents significant opportunities, with the company's 5 kWh portable home storage product expected to contribute to incremental performance. The global household storage market is projected to reach approximately $16 billion in 2023 [3][4]. - The company is enhancing its brand influence and profitability through channel expansion and product innovation, with expected revenue of 50.11 billion, 76.32 billion, and 94.83 billion RMB for 2025-2027 [4]. Summary by Sections Company Overview - Huabao New Energy is a leading portable energy storage brand, primarily selling products under the Jackery brand in multiple countries, with North America accounting for about 50% of sales. The company plans to launch large-capacity, lightweight new products in 2025 to capture differentiated market segments [2][4]. Portable Energy Storage - The industry shows sustained growth potential, with projected penetration rates of approximately 10% in the U.S. and 11% in Japan by 2025. The decline in lithium iron phosphate prices in 2023 is expected to stabilize, allowing the company's gross margin to gradually return to a steady state [2][3][4]. - The company is expanding its channel matrix, with significant growth in independent website revenue, which increased by 55.25% year-on-year in the first half of 2025 [3]. Household Energy Storage - The global household storage market is expected to reach a scale of approximately $16 billion in 2023, with the company's 5 kWh portable home storage product offering differentiated advantages [3][4]. - The company is actively expanding its channels and has seen significant revenue growth in its independent website, which is expected to enhance profitability [3]. Financial Analysis - The company is expected to achieve revenues of 50.11 billion, 76.32 billion, and 94.83 billion RMB for 2025-2027, with corresponding net profits of 1.85 billion, 4.06 billion, and 6.14 billion RMB [4][8].