50吋FHD电视

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618促销叠加国补,超大尺寸电视价格创新低!
WitsView睿智显示· 2025-06-25 09:35
Core Viewpoint - The 618 promotion period is a crucial sales event in the first half of the year, with significant attention on the pricing of large-sized televisions and the introduction of two new products [1]. Group 1: Pricing Trends - During the 618 promotion, the prices of large-sized televisions reached record lows, with 85-inch TVs seeing a year-on-year price drop of 24%, 98-inch TVs dropping 35%, and 100-inch TVs dropping 38% [2]. - Regular-sized televisions also experienced price reductions, with 75-inch TVs priced below 2,000 yuan, including a notable price of 1,997 yuan [4]. Group 2: Market Dynamics - In light of stagnant sales in the television market, both brands and panel manufacturers are keen to promote the development of large-sized televisions to increase revenue and profits, while manufacturers aim to enhance average screen sizes and reduce excess capacity [3]. Group 3: New Product Introductions - Two new products were introduced during the 618 promotion: a 50-inch FHD television and an RGB-Mini LED television [5]. - TCL is the only brand offering the 50-inch FHD television at a price of 959 yuan, which is lower than the 43-inch UHD television, potentially replacing some demand for the latter and driving up average screen sizes [8]. - Hisense is the sole seller of RGB-Mini LED televisions during this promotion, with sizes including 85-inch, 100-inch, and 116-inch, priced around 28,000 yuan for the 85-inch model, which is slightly lower than the 83-inch OLED television [12].