Core Viewpoint - The article discusses the trend of RGB-Mini LED TVs in the market, highlighting the introduction of new models by Hisense and TCL, and the implications of size and price adjustments on market competition with OLED TVs [3][4][5]. Group 1: Product Launches and Market Trends - In the first half of 2025, Hisense was the only brand selling RGB-Mini LED TVs, with sizes of 85, 100, and 116 inches available during the 618 promotion [5]. - By the second half of 2025, both Hisense and TCL actively launched new RGB-Mini LED TV models, including TCL's Q9M and Q10M Ultra series, and Hisense's E8S Pro series [5][8]. - The size range for RGB-Mini LED TVs expanded to include 65 inches during the Double 11 promotion, indicating a trend towards smaller sizes [8][11]. Group 2: Pricing Strategy - The introduction of 65-inch RGB-Mini LED TVs during the Double 11 promotion was priced lower than comparable OLED models, suggesting a competitive pricing strategy [11]. - The 75-inch RGB-Mini LED TV was priced lower than the 77-inch OLED, and the 85-inch RGB-Mini LED TV was cheaper than the 83-inch OLED, indicating a price advantage for RGB-Mini LED TVs in the high-end market [11][13]. - The high-end RGB-Mini LED TVs, such as the 115-inch and 116-inch models, are priced around 100,000 yuan, reflecting their premium specifications [13]. Group 3: Market Impact - The expansion of sizes and competitive pricing for RGB-Mini LED TVs is expected to positively influence sales in the terminal market [9]. - The shift towards smaller sizes, including the introduction of 50-inch FHD TVs by multiple brands, is aimed at capturing demand previously held by 43-inch UHD TVs, contributing to an increase in average TV sizes [14][15].

Core Viewpoint - The 618 promotion period is a crucial sales event in the first half of the year, with significant attention on the pricing of large-sized televisions and the introduction of two new products [1]. Group 1: Pricing Trends - During the 618 promotion, the prices of large-sized televisions reached record lows, with 85-inch TVs seeing a year-on-year price drop of 24%, 98-inch TVs dropping 35%, and 100-inch TVs dropping 38% [2]. - Regular-sized televisions also experienced price reductions, with 75-inch TVs priced below 2,000 yuan, including a notable price of 1,997 yuan [4]. Group 2: Market Dynamics - In light of stagnant sales in the television market, both brands and panel manufacturers are keen to promote the development of large-sized televisions to increase revenue and profits, while manufacturers aim to enhance average screen sizes and reduce excess capacity [3]. Group 3: New Product Introductions - Two new products were introduced during the 618 promotion: a 50-inch FHD television and an RGB-Mini LED television [5]. - TCL is the only brand offering the 50-inch FHD television at a price of 959 yuan, which is lower than the 43-inch UHD television, potentially replacing some demand for the latter and driving up average screen sizes [8]. - Hisense is the sole seller of RGB-Mini LED televisions during this promotion, with sizes including 85-inch, 100-inch, and 116-inch, priced around 28,000 yuan for the 85-inch model, which is slightly lower than the 83-inch OLED television [12].