Core Viewpoint - The self-service hot pot market is becoming a new battleground for major players like Haidilao and Yang Guofu, who have recently entered this segment with a price point of 59.9 yuan, which is higher than the previous average of 20-30 yuan in the industry [1] Industry Overview - The self-service hot pot concept is not new, having gained popularity a few years ago when cost-effectiveness became a key driver of consumer behavior [1] - Currently, there are approximately 51,000 hot pot outlets across the country, indicating a competitive landscape with both well-known brands and numerous individual operators [1] Market Dynamics - The low entry barrier for self-service hot pot has made it a popular choice for young entrepreneurs, although many do not achieve long-term success [1] - The competitive environment is complicated by challenges such as maintaining the freshness of self-service ingredients in high temperatures and a shift in consumer habits away from dine-in experiences due to aggressive delivery service subsidies [1]