Core Insights - The 2026 Shanghai Cross-Border E-commerce Industry and Live Supply Chain Exhibition will take place from March 1 to March 4, 2026, showcasing the integration of cross-border e-commerce supply chains and private domain live streaming [4] - The exhibition aims to highlight the transformation from "Made in China" to "Intelligent Manufacturing in China," featuring over 1,200 exhibitors and 60,000 professional visitors, with international buyers accounting for over 20% [4][6] - The event will focus on creating a comprehensive ecosystem that covers the entire lifecycle of cross-border e-commerce, providing one-stop solutions for businesses [9] Group 1: Industry Trends - The global e-commerce penetration rate has surpassed 35%, with China's cross-border e-commerce import and export scale expected to reach 3 trillion yuan in 2026 [4] - The exhibition will feature a "Cross-Border E-commerce Industry Belt Zone," integrating resources from key industrial regions in China, including the Yangtze River Delta and the Pearl River Delta [4] - Major companies like Huawei and OPPO will showcase customized cross-border solutions, emphasizing the flexibility of China's supply chain [6] Group 2: Live Streaming Ecosystem - The exhibition will establish a "Private Domain E-commerce Live Streaming Pavilion," covering the entire "people, goods, and scene" ecosystem [8] - Leading MCN and influencer resources will be present, offering training courses to enhance live streaming skills and operational strategies [11] - Innovative tools such as AI-driven solutions will be showcased to help businesses optimize their private domain traffic [11][21] Group 3: Technological Innovations - The exhibition will feature a "Cross-Border E-commerce Intelligence Exhibition Area," showcasing the latest technological advancements in the industry [18] - AI applications, such as Alibaba's "AI Business Assistant," can enhance product visibility by 30% [21] - Blockchain technology will be utilized for product traceability, improving consumer trust and reducing return rates [21] Group 4: Policy Support - The exhibition is a key project supported by the Ministry of Commerce, providing comprehensive policy insights to assist businesses [19] - Tax incentives for eligible cross-border e-commerce exporters will alleviate financial pressures on companies [21] - The Shanghai Customs will implement a "B2B Export Direct Access Model," improving customs efficiency by 50% [21] Group 5: Global Supply and Demand Matching - The exhibition will facilitate global supply and demand matching through events like the "Match Me" global supply-demand meeting [20] - Customized outbound strategies will be provided for local governments and leading enterprises to enhance their international presence [21] - Investment matching events will focus on supporting projects in AI e-commerce and green supply chains, with expected financing exceeding 5 billion yuan [21]