Core Insights - The transition from 5G to 5G-A represents not only a technological upgrade but also an opportunity to reconstruct the value system, focusing on emotional value to drive commercial growth [1][2] Group 1: 5G-A Commercialization - As of now, over 300 cities in China have achieved 5G-A coverage, with more than 10 million users [2] - 5G-A enhances user experience and empowers various sectors such as smart living, smart transportation, and smart production [2] Group 2: User Experience and Emotional Value - The shift from a traffic pricing model to an experience pricing model is being explored by global operators, emphasizing emotional resonance and user experience [2] - Four key emotional moments are identified to enhance user engagement: 1. Making services easily accessible through precise demand identification and multi-channel coordination [2] 2. Providing a sense of uniqueness through exclusive branding and expedited services for VIP users [3] 3. Ensuring ongoing satisfaction through continuous deep usage experiences for VIP users [3] 4. Offering exclusive rights and products that cater to users' emotional and social values [3][4] Group 3: Differentiated Experience Network - A differentiated experience network for 5G-A is essential, characterized by ubiquitous downlink perception, guaranteed uplink speed, and low latency to meet real-time business needs [4] - The network should support multi-scenario connections with low latency and lightweight connectivity [4] Group 4: Continuous Exploration - The approach to experience management in 5G-A is not fixed; it requires ongoing exploration and refinement [4]