Group 1 - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [1] - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory buildup in North America [1] - Entry-level and budget 5G devices are gaining traction in emerging markets, while high-end demand remains stable in mature markets [1] Group 2 - Samsung retains the top position in the global smartphone market with an 8% year-on-year increase in shipments in Q2 2025, supported by strong performance from the A series and foldable AI-driven products [1] - Apple ranks second with a 4% year-on-year increase in shipments, driven by preemptive demand in North America due to anticipated tariff impacts and strong performance in India and Japan [1] - The iPhone 16 and iPhone 15 series continue to see stable demand, and the upcoming iPhone 17 series is expected to maintain momentum in the second half of the year [1] Group 3 - Vivo and OPPO rank fourth and fifth respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets such as Latin America and the Middle East and Africa (MEA) [2] - OPPO solidifies its leading position in the entry-level market with strong performance from the A5 Pro, while Vivo benefits from events like China's "618" shopping festival and strong performance of its Y and T series in the Indian mid-range market [2] - Motorola experiences a 16% year-on-year increase in shipments, becoming one of the fastest-growing major brands, driven by high demand in India and expansion in the North American prepaid market [2]

Core Viewpoint - The global smartphone shipment is projected to see a slight year-on-year growth of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [2][3]. Market Dynamics - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory build-up in North America [2]. - There is a rising interest in entry-level and budget 5G devices in emerging markets, while high-end demand remains stable in mature markets [2]. Brand Performance - Samsung retained its position as the global leader in smartphone shipments, achieving an 8% year-on-year growth, supported by resilient performance across regional markets and strategic product launches, particularly in the mid-range A series [3]. - Apple continued its growth trajectory with a 4% year-on-year increase in shipments, driven by strong performances in North America, India, and Japan, alongside stable demand for the iPhone 16 and iPhone 15 series [3]. - Motorola experienced a significant year-on-year growth of 16%, primarily fueled by strong demand in the Indian market and the North American prepaid market [4]. Competitive Landscape - Xiaomi's performance in Q2 2025 remained flat year-on-year, ranking third, with strong demand in Central Europe and Latin America, and stable momentum in China [4]. - Vivo and OPPO ranked fourth and fifth, respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets like Latin America and the Middle East and Africa [4]. - OPPO solidified its position in the entry-level market with strong performance from the A5 Pro, while Vivo benefited from promotional activities during China's "618" shopping festival [4].