Group 1: Luxury Market Trends - The luxury goods market is experiencing a decline in customer numbers for the first time in 23 years, with an estimated loss of about 50 million customers globally from 2022 to 2024 [1] - Consumers are shifting their preferences from logo-centric brands to low-key, niche, and sustainable brands, leading to a rise in smaller brands gaining popularity [3][4] - Major luxury groups like LVMH, Kering, Richemont, and Swatch have seen fluctuating growth in China, indicating a change in consumer behavior [3] Group 2: ADA Cosmetics' Market Strategy - ADA Cosmetics, a leading manufacturer of hotel amenities, is focusing on the Chinese market due to saturation in Europe, adopting the principle of "In China, For China" [4][5] - The company is actively researching the Chinese market and has developed a five-year growth plan to enhance its presence [4] - ADA is facilitating the entry of local brands into luxury hotels, showcasing them at events like the Hotel & Shop Plus expo [7] Group 3: Product Innovation and Sustainability - ADA is introducing innovative products like the ACTIMOOD® emotional fragrance project, which aims to connect scents with emotional experiences [14][20] - The company emphasizes sustainability, with all new dispensers made from 100% recycled PET, aligning with consumer demands for safety and environmental responsibility [24][28] - ADA is the first and only hotel amenities manufacturer with a full product line certified from cradle to cradle, highlighting its commitment to sustainable practices [27] Group 4: Cultural and Emotional Branding - The rise of local brands like handhandhand and 闻献DOCUMENTS reflects a growing interest in culturally rooted and emotionally resonant products [9][11] - ADA's strategy includes linking products with emerging concepts, focusing on emotional value as a key driver for consumer engagement [18][20] - The company aims to create unique consumer experiences through scent, enhancing the overall hotel stay [23]