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二季度国产电动二轮车集体爆发,雅迪、爱玛等品牌登上"全球品牌中国线上500强"
Ge Long Hui· 2025-08-26 03:14
Core Insights - The domestic electric two-wheeler brands have shown significant improvement in the "Global Brand China Online 500 Strong (CBI500)" list for Q2 2025, with several brands making notable jumps in rankings [1][2] Brand Performance - Yadea ranked 51st with a score of 78.85, up from 55th in Q1 - Niu Electric jumped from 312th to 85th with a score of 75.81 - Ninebot moved from 113th to 108th with a score of 74.49 - Aima improved from 357th to 237th with a score of 69.45 - The previously unranked brand Jike surged to 217th place [1][2] Market Trends - The electric vehicle industry is transitioning from localized operations to a unified national market, focusing on integrated operations and smart transformation, driven by government subsidies and promotional events like Tmall's 618 [2][4] Sales Growth - Niu Electric's new model MT4830 saw a nearly tenfold increase in sales during the 618 event, with overall sales growth exceeding 150% year-on-year - The brand Jike launched several successful models, achieving over 600% year-on-year growth during the 618 event and over 700% year-on-year growth in Q2 2025 [3][4] Traditional Brands' Adaptation - Traditional brands like Yadea and Aima have adopted new logistics models, enhancing operational efficiency through online orders and offline pickups - Yadea leveraged its offline supply chain for online sales, while Aima increased its offline store presence to 80% [4][5] E-commerce Strategy - Yadea's sales during the 618 event increased by over 2000% year-on-year, with several products achieving significant sales milestones - Aima also reported over 600% year-on-year growth, with its leading model achieving top sales in its category - Both brands are utilizing live streaming as a sales channel, with Yadea's live sales increasing by over 80 times during the event [5]