Core Viewpoint - The 2025 China Fragrance, Flavor, and Cosmetic Industry Annual Conference (2025 CAME) emphasizes the importance of technological innovation, brand value reconstruction, and collaborative ecosystem building in the Chinese cosmetics industry amidst a slowing global market and increasing competition [2][4][6]. Group 1: Technological Innovation - Technological innovation is now a core capability for sustainable development in the industry, moving beyond mere marketing labels [6][18]. - The focus on "self-controllable" raw materials is emerging, with companies like Huaxi Biological achieving breakthroughs in active ingredients that were previously heavily imported [6][7]. - Data-driven and interdisciplinary approaches are becoming new engines for research and development, as seen in the practices of companies like Yunnan Betaini [9][11]. Group 2: Brand Value Reconstruction - Brand value is increasingly tied to reliable product efficacy, with companies like Procter & Gamble emphasizing the importance of collaborative growth rather than zero-sum competition [21][22]. - Cultural empowerment is being leveraged to create differentiated "mind assets," as demonstrated by brands like Baique Ling, which integrates traditional Chinese aesthetics into their products [23][25]. - The revitalization of century-old brands and their internationalization efforts reflect a strategic shift towards expanding brand boundaries [27][30]. Group 3: Collaborative Ecosystem Building - The conference highlighted the need for an open, collaborative, and responsible industry ecosystem to achieve long-term high-quality development [32][38]. - ESG (Environmental, Social, and Governance) principles are being integrated into core business strategies, with leading companies showcasing sustainable practices [34][36]. - The establishment of innovation platforms and collaborative projects between academia and industry aims to bridge the gap between research and market application [34][37]. Group 4: Industry Development and Globalization - The CAME serves as a platform for global resource integration, providing comprehensive support for companies looking to expand internationally [40]. - The conference promotes a consensus on the importance of technology-driven foundations, value co-creation, and ecosystem collaboration to address systemic risks [40][41]. - The ongoing efforts aim to transition China from a "cosmetic manufacturing power" to a "cosmetic strong power," contributing to the global market with Chinese wisdom and solutions [40].