Core Insights - Weimob (2013.HK) reported a significant improvement in its financial performance for the first half of 2025, achieving a revenue of RMB 775 million, which represents a 7.8% year-on-year increase after adjusting for merchant solution revenue reduction factors [1][2] - The adjusted EBITDA reached RMB 72 million, marking a substantial improvement of 140.7% compared to the same period last year, indicating the company's first turnaround since 2022 [1][2] - The adjusted net profit was RMB 17 million, showing a remarkable improvement of 109.0% year-on-year, representing the first profit since 2021 [1][2] Financial Performance Summary - Revenue for the six months ended June 30, 2025, was RMB 775.5 million, down 10.6% from RMB 867.4 million in 2024 [2] - Adjusted revenue increased to RMB 775.5 million from RMB 719.1 million, reflecting a 7.8% growth [2] - Gross profit was RMB 582.3 million, a slight increase of 1.1% from RMB 575.9 million [2] - Adjusted gross profit rose significantly by 36.1% to RMB 583.2 million from RMB 428.5 million [2] - Operating profit improved to RMB 0.3 million from a loss of RMB 287.3 million, a change of 100.1% [2] - Loss before tax decreased by 94.6% to RMB 29.7 million from RMB 547.1 million [2] - Net loss for the period was RMB 47.2 million, down 91.7% from RMB 569.8 million [2] - Adjusted EBITDA was RMB 71.8 million, a turnaround from a loss of RMB 176.3 million, improving by 140.7% [2] - Adjusted net profit was RMB 16.9 million, a significant recovery from a loss of RMB 187.4 million, improving by 109.0% [2] Business Segment Insights - Subscription solution revenue was approximately RMB 438 million, with a total of 59,149 paying merchants, showing a decline due to the reduction of low-quality businesses [2] - AI-related revenue contributed RMB 34 million in the first half of 2025, helping stabilize subscription solution revenue [2] - Merchant solution revenue was around RMB 338 million, with a year-on-year growth of 45.3% after adjusting for the impact of reduced rebate ratios [2] - Gross profit for merchant solutions was RMB 308 million, with gross margin increasing from 74.5% to 91.3% due to the reduction of low-margin businesses [2] AI Product Performance - The AI product WAI SaaS saw a 57% increase in average monthly active merchants compared to the second half of 2024 [3] - The usage of the store setup Agent increased by 4.5 times, and the number of merchants using product listing grew by 3.9 times [3] - WIME entered the WeChat small store service market and registered over 110,000 users, a 139% increase from the end of the previous year, with paid users increasing and revenue rising by 172% [3] - In 2025, Weimob added over 300 merchants bound to WeChat small stores, achieving a monthly GMV of approximately RMB 50 million, with a monthly growth rate of about 100% [3]