战略领航： "三位一体"引擎，定义新 文娱 生 态底层逻辑 发布会核心环节，星聚会创始人星哥以《 AI 赋能・零售破界 ・星拓全球—— 星聚会三位一体增长引擎》为主题，深度解读品牌 2026 年核 心战略。在传统 KTV 行业面临业态分流、模式固化的挑战下，星聚会跳出"单一娱乐场景"思维，构建起以技术、模式、市场为核心的三维增 长体系。 星聚会创始人星哥 这是新消费智库第 2 7 4 7 期文章 新消费导读 2026 年，新 文娱 行业正迎来 AI 技术深度渗透与消费需求全面升级的 双重变革。作为覆盖全国 超 140 座 城市、拥有 超 1000 家 门 店 的 行 业 领 军 者 ， 星 聚 会 于 1 月 18 号 重 磅 举 办 " AI 科 技 焕 新 · 产 品 破 界 ——星聚会 2026 新 文 娱 生 态 发 布 会 " ， 星 聚 会 创 始 人 星 哥 携 高 管 团队从 核心战略 、运营提效、场景升级、全域开拓四大维度，勾勒品牌 未来发展蓝图，为行业注入全新增长动能。 本次发布会， 星聚会 全球 首发颠覆级 AI 黑科技 ， 历时三年研发并投入上亿资金。 " AI 赋能是重构体验的核心抓 ...

Core Insights - The core focus of the article is the strategic direction of the KTV chain brand Xingjuhui, which aims to enhance its business model through AI integration, retail cross-industry ventures, and international expansion. Group 1: AI Empowerment - Xingjuhui plans to introduce an AI system into its KTV entertainment process, featuring an AI smart scoring system, AI sound correction, and AI song recommendation [1] - The company will also implement three engaging gameplay features: cross-room PK competitions, red envelope challenge contests, and a singing king competition [1] Group 2: Retail Cross-Industry - Xingjuhui will launch customized snacks, cultural and creative products, and trendy merchandise, integrating retail with entertainment to create a "experience-driven + retail monetization" business loop [1] Group 3: Global Expansion Strategy - The company has initiated the "Xing Tuo Global" strategy to accelerate its international presence, having successfully opened its first overseas store in Shibuya, Tokyo [1] - Xingjuhui is expanding into markets in Hong Kong, Melbourne, and Southeast Asia, with plans to open 300 stores internationally over the next three years [1] - Currently, Xingjuhui operates over 1,000 stores across more than 140 cities in China [2]