Core Viewpoint - The current market conditions and advancements in AI technology present significant investment opportunities in the代运营 (agency operation) sector, particularly for companies like 壹网壹创, which is positioned to benefit from these trends [1][3]. Group 1: Market Conditions - After the return of 蒋凡 at the end of 2024, Alibaba has been integrating its e-commerce business, leading to a recovery in platform traffic. During this year's 618 shopping festival, Tmall's GMV increased by 10%, marking the largest growth in three years, with a double-digit increase in the number of purchasing users [1]. - Alibaba plans to invest 380 billion in AI and cloud infrastructure over the next three years, positioning itself as a leader among internet companies. E-commerce operations are seen as a core area for the application of AI technology [1]. Group 2: Company Insights - 壹网壹创, as a leading代运营 company and an early partner in Alibaba's ecosystem, is expected to experience a turning point in its operations. The company established an Agent Laboratory in February and began AI collaborations with Alibaba in May, with some AI applications already in use by July [2]. - 壹网壹创 has implemented three key measures to enhance efficiency in AI-driven product marketing analysis, resulting in a 98% reduction in graphic design time, a 500% increase in product coverage, and an average usage frequency of over 15 times per month per store [2]. Group 3: Profit Forecast and Investment Recommendations - The recovery of the Tmall market and the implementation of AI applications are expected to catalyze significant investment opportunities in the代运营 sector. The State Council's recent policy encourages companies to integrate AI into their strategic planning and operations, which aligns with 壹网壹创's core strategy [3]. - The projected net profit for 壹网壹创 is estimated to be 110 million and 140 million for the years 2025 and 2026, respectively, leading to a strong recommendation for investment [3].