Core Viewpoint - The Beijing Consumer Association has signed the first national commitment letter to promote the standardized application of AI technology with eight e-commerce platforms, aiming to establish self-regulatory norms and protect consumer rights in the context of rapidly evolving AI applications in e-commerce [1][2][3] Group 1: Issues Identified - Insufficient protection of consumer rights regarding information transparency, with nearly 90% of surveyed consumers calling for significant labeling of AI-generated content [1] - The misuse of synthetic technology has led to increased consumer risks, particularly concerning "false marketing" practices observed in AI-driven live streaming [2] - Shortcomings in platform review mechanisms have been identified, indicating a need for improved risk prevention capabilities and management rules for AI content [2] Group 2: Measures Proposed - The commitment letter outlines six specific measures centered on transparency, strict review, and traceable responsibility to delineate compliance boundaries for AI technology in e-commerce [3] - The Beijing Consumer Association plans to continue monitoring AI technology applications and will engage volunteers to provide feedback on live shopping experiences [3] - Consumer education initiatives will be launched to enhance awareness and ability to discern false content, contributing to a safer online shopping environment [3]