Core Points - The Shaanxi Provincial Department of Culture and Tourism is organizing a series of summer tourism promotional activities to attract national tourists and boost cultural tourism consumption in the province [1][5] - Various summer tourism themes such as family travel, sightseeing, rural customs, and cultural performances will be highlighted through diverse marketing strategies [2][5] Group 1: Summer Tourism Initiatives - Shaanxi will launch five themed summer tourism routes including "Summer Scenery," "Folk Customs," and "Rural Beauty," along with special train routes in collaboration with railway departments [2] - Xi'an will host the Qinling Ecological Tourism Season, featuring over 30 unique activities aimed at family and educational tourism [2] - The Shaanxi Tourism Group will introduce the 2025 Ninth Shaanxi Tourism Consumption Season, with various immersive experiences planned across different attractions [2][3] Group 2: Regional Activities and Promotions - Ankang has planned over 150 summer cultural tourism activities, focusing on eco-tourism and wellness retreats [3] - Xi'an and other cities like Baoji and Yulin are implementing various promotional measures, including free admission for students to several historical sites [3][4] - The province is launching a "Three Qin Four Seasons: Colorful Summer" voucher program to provide discounts on cultural and tourism activities [5] Group 3: Consumer Engagement and Discounts - The provincial government is integrating resources to offer consumer vouchers, ticket discounts, and special hotel rates to stimulate tourism spending [5] - The focus is on creating a comprehensive experience that combines performances, attractions, and accommodations to enhance visitor engagement [5]