Group 1 - The article discusses the deceptive pricing tactics used by online ticketing platforms, where consumers are often misled into paying higher prices due to hidden fees like "refund protection" that are bundled with the advertised low prices [2][3] - Regulatory challenges are highlighted, as local authorities struggle to enforce rules against these platforms due to jurisdictional issues, leading to a lack of effective consumer protection [3] - The article calls for breaking down regional barriers in regulation, implementing clear penalties for deceptive practices, and simplifying the complaint process for consumers [3] Group 2 - The second commentary addresses the issue of online travel agencies (OTAs) unilaterally adjusting prices, which undermines the pricing autonomy of businesses and negatively impacts consumer experience [4][5] - It emphasizes that such practices, justified under the guise of "optimizing supply and demand," are a form of overreach that harms both merchants and consumers [4][5] - The article argues for the need to respect the pricing rights of businesses and maintain a fair competitive environment, as well as the importance of platforms acting as facilitators rather than price manipulators [5] Group 3 - The third commentary focuses on the misuse of AI models in e-commerce, where some merchants use AI to create misleading representations of products, leading to significant discrepancies between advertised and actual items [6][7] - It points out that while AI technology can enhance marketing, its abuse can lead to consumer distrust and increased return rates, ultimately harming businesses [7][8] - The article references new regulations aimed at ensuring transparency in AI-generated content, highlighting the legal implications of misleading advertising practices [8][9]