Core Insights - The company reported a revenue of 186 million yuan for the first half of 2025, representing a year-on-year growth of 36% [1] - The online shopping guide business was a significant contributor, generating 88.35 million yuan in revenue, which is a 46% increase year-on-year [1] - The company has developed an AI-driven overseas e-commerce guide tool matrix, including AI-generated guide content tools and AI marketing agents for merchants and media, aimed at enhancing operational efficiency [1] Revenue Breakdown - The overseas guide business contributed approximately 44 million yuan in revenue, with a month-over-month compound growth rate of 54% [1] - In May, the monthly transaction volume for guides exceeded 100 million yuan, with over 40,000 collaborating merchants across more than 100 countries [1] Future Outlook - The company plans to further integrate AI technology in overseas guidance and smart marketing to unlock additional growth potential [1] - The focus will be on accelerating the company's overall business towards greater intelligence and internationalization [1]

返利科技发布半年报，上半年公司实现营业收入1.86亿元，同比增长36%，增长动能聚焦核心业务升 级：在线导购业务收入8835万元，同比大增46%，海外导购业务成为关键增长点。公司针对性研发AI海 外电商导购工具矩阵，包括AI生成导购内容工具、面向商家与媒体的AI营销智能体等，通过技术手段 提升运营效率。上半年海外导购贡献收入约4400万元，月复合增长率达54%，5月单月导购交易额突破1 亿元，合作商家超4万家且覆盖100多个国家，全球化布局成效显著。AI技术深度赋能业务提质增效， 是本次报告核心亮点。返利科技表示，未来将继续深化AI技术在海外导购、智能营销等领域的融合应 用，进一步释放增长潜力，推动公司整体业务向智能化、国际化加速迈进。 ...