每经编辑｜万清澄 据了解，2025年，平安人寿提出"S4C"理念，通过DeepSeek大模型与多模态技术的深度融合，实现了从 产品设计、人才培育到服务终端的全链路智能化再造。这种以客户价值为中心的科技赋能模式，突破了 传统金融科技"单点突破"的局限性，形成了具有生态价值的创新矩阵。 记者 潘婷 数字化浪潮席卷金融领域的时代背景下，科技创新的突破尤为重要。在保险领域，险企深耕科技又有新 进展，平安集团在"综合金融+医疗养老双轮并行、科技驱动"的战略引领下，持续深化科技应用创新， 斩获多个重磅奖项，打造金融行业数字化转型的标杆样本。 近日，在中国信息通信研究院组织的"DeepSeek+"软件创新应用案例评选中，平安人寿凭借"AI训练 师""代理人AskBob""AI理赔专家"三大创新项目，成为同期唯一斩获三项国家级认证的企业。此外，平 安创展"创小保AI助手"获评"双鱼奖·2024年度保险创新产品"，平安科技、平安人寿联合申报的智能语 音交互技术项目荣获深圳市计算机学会科学技术奖。 平安集团多年来建立的全体系AI能力，正全面支持其业务各环节发展。高盛、摩根士丹利、瑞银等多 家机构对此表示看好。AI正重塑平安发展的 ...

Core Insights - Ping An Life has been recognized for its innovative applications in AI technology, winning three awards from the China Academy of Information and Communications Technology (CAICT) for its projects: "AI Trainer," "Agent AskBob," and "AI Claims Expert" [1] - The recognition highlights Ping An's leading position in the implementation of AI technology and scenario innovation within the insurance industry [1] - The CAICT's initiative aims to select innovative applications with practical value across various sectors, including finance, healthcare, and government [1] Group 1: AI Trainer - The "AI Trainer" project redefines the training system for insurance agents using digital methods, simulating real customer dialogues and providing intelligent dialogue guidance [3] - The platform has served over 10,000 agents, becoming a crucial tool for enhancing the skills of the workforce [3] Group 2: Agent AskBob - "Agent AskBob" is an intelligent assistant that integrates business scenarios with large model capabilities, providing real-time answers to agents regarding product terms and customer needs [5] - This tool offers personalized sales strategy suggestions, significantly improving frontline work efficiency and customer satisfaction [5] Group 3: AI Claims Expert - The "AI Claims Expert" project combines DeepSeek's large model with multimodal analysis capabilities to automate the parsing of medical invoices and medical records, extracting key information and generating claims suggestions [7] - The accuracy of automatic reviews has improved by 23% compared to previous models, showcasing the effectiveness of the technology [7] Group 4: Future Strategy - Ping An Life plans to continue leveraging the DeepSeek AI platform as a core driver for strategic development in areas such as intelligent underwriting, claims service optimization, targeted marketing, and risk management [8] - The company aims to enhance customer service experiences and promote the digital transformation of life insurance towards a "smart" direction [8]