Workflow
AI维护助手
icon
Search documents
链家的“房客分离”能成为行业解药吗?
Guo Ji Jin Rong Bao· 2025-11-12 11:17
Core Viewpoint - The introduction of the "tenant separation" model by Lianjia in Shanghai aims to enhance efficiency in the real estate market, responding to the structural needs of consumers and improving the service quality for both buyers and sellers [1][2][9]. Group 1: Tenant Separation Model - The "tenant separation" model breaks the traditional practice of having one agent serve both buyers and sellers, allowing agents to focus on one side for more specialized and efficient service [2][10]. - This model is particularly relevant in the current second-hand housing market, where there are more sellers than buyers, necessitating better marketing and data analysis for property pricing [2][10]. - Lianjia's focus on enhancing service efficiency at the property source end aims to improve the competitiveness of properties, leading to quicker and more reliable sales [2][10]. Group 2: Service Enhancements - Lianjia has implemented measures such as property beautification and increased promotional efforts to enhance property appeal and market exposure [3][10]. - The introduction of AI tools, such as AI valuation and maintenance assistants, supports agents in property management, providing real-time market updates and feedback to owners [3][10]. - A standardized "9-point property" evaluation system has been established to define quality properties based on multiple criteria, ensuring a consistent approach to property assessment [3][10]. Group 3: Sales Efficiency - Data from Lianjia indicates that the average transaction cycle for properties has decreased from 104 days to 96 days following the implementation of the tenant separation model [4][10]. - A real-life example highlights that a property was sold within just five days after being listed with Lianjia, showcasing the effectiveness of the new model [5][10]. Group 4: Buyer Support - Lianjia assists buyers by filtering high-quality properties based on a unified standard, allowing agents to match client needs efficiently [7][10]. - The adoption of the open house viewing model enables buyers to see multiple quality properties in a limited time, enhancing decision-making efficiency [7][10]. - Lianjia's commitment to transaction safety through comprehensive service promises reassures buyers throughout the purchasing process [8][10]. Group 5: Industry Impact - The launch of the tenant separation model has sparked significant discussion within the industry, suggesting a potential transformative effect on the Shanghai real estate market [9][10]. - Lianjia's approach to service differentiation and quality standards may influence other industry players to adopt similar models, reflecting a trend towards specialization in real estate services [10][11]. - The overall goal of this transformation is to establish new service standards for both property owners and buyers, fostering a more professional and consumer-satisfactory environment in the industry [12].