Core Viewpoint - AI is significantly transforming the film and television industry, impacting various stages from scriptwriting to production and marketing, while raising new ethical and creative challenges [3][17][18]. Scriptwriting - The integration of AI in scriptwriting is evolving from traditional methods to a collaborative model where AI assists in generating story outlines and dialogues, allowing human writers to focus on refining and adding depth [6][7][8]. - In 2024, the AI+ film market in China is projected to reach approximately 26.5 billion RMB, with AI's application in scriptwriting accounting for about 4% but showing strong growth, especially in micro-short dramas and web series [7]. Production - AI is revolutionizing production processes, with examples like Netflix's "Love, Death & Robots" utilizing AI to generate complex backgrounds, significantly reducing production time [10]. - The use of AI in pre-visualization and post-production is becoming common, allowing for rapid scene generation and reducing the workload for human workers, although this has led to job losses in entry-level positions [11][12]. Marketing and Distribution - AI is reshaping marketing strategies by analyzing user behavior to identify potential audiences, moving from broad marketing approaches to targeted strategies [13][14]. - The success of films like "Nezha: Birth of the Demon Child" demonstrates how AI-driven marketing can achieve significant exposure and engagement [13]. Ethical and Creative Challenges - The rise of AI in the industry brings forth ethical dilemmas, such as copyright issues and the definition of digital likeness rights, which are becoming pressing concerns [11][17]. - While AI can produce standardized scripts and visuals, it lacks the ability to convey deep human emotions and insights, suggesting that the future of storytelling will still rely on human creativity and emotional intelligence [9][18].