Core Insights - The trend of celebrities diversifying into side businesses is increasingly prominent, with notable examples including Huang Zitao's sanitary napkin brand and Wu Yanzu's AI English course, indicating a shift from traditional entertainment roles to entrepreneurial identities [1][3] Group 1: Success Logic of Celebrity Side Businesses - Breaking the role filter allows celebrities to present their authentic selves, meeting the diverse needs of fans and establishing deeper connections [3] - Celebrities are providing fans with a sense of participation, recognition, and value through their side businesses, fostering a more equitable and reciprocal relationship [4] - The inherent traffic advantage of celebrities enables their side businesses to gain significant exposure and break into new markets easily [5] Group 2: Considerations for Celebrity Side Businesses - Many side business sectors have professional barriers that require substantial learning and practice, posing challenges for celebrities who may lack the necessary experience [6] - Maintaining fan trust is crucial, as excessive commercialization can damage the relationship, leading to potential backlash against both the celebrity and their products [7] - The initial advantages of celebrity status may diminish over time in competitive markets, necessitating continuous innovation and product optimization to remain relevant [8] Group 3: Insights for Brands and Users - Brands should recognize that celebrity endorsements are not a guaranteed solution; aligning endorsements with the celebrity's persona and audience is essential for success [9] - Celebrities should view their side businesses as incubators for a second persona, ensuring alignment with their primary career and focusing on long-term trust-building through quality offerings [9] - Users are encouraged to approach celebrity side businesses with rationality, prioritizing product quality and value over the allure of celebrity status [11] Conclusion - The evolution of celebrities into industry entrepreneurs highlights the importance of product strength, operational capability, and value creation in sustaining long-term competitiveness in a rapidly changing market [12]