Core Insights - The company focuses on high-end products in the adult toy industry, aiming to transform the market by emphasizing design and quality over low-cost alternatives [1][2] - The founder believes that the future of the industry lies in creating value rather than competing on price, with a vision to empower employees as creators [1][20] Industry Evolution - The adult toy industry has undergone significant changes since 2014, including material and design innovations, a surge in online sales, and a shift towards younger, more fashionable products [3][8] - The pandemic accelerated product diversity and aesthetic upgrades, leading to a more vibrant market [3] Consumer Trends - There is a growing demand for intelligent, emotional, and gift-oriented products, with consumers increasingly seeking personalized and safe experiences [8][9] - Female consumers are becoming a dominant force in the market, with a notable increase in the purchase of female-oriented products [9] Product Development - The company has established a comprehensive research and development framework, investing over 10 million annually and employing a team of over 40 for innovation [16][20] - A unique three-tier user research system is in place, involving internal testing, core user communities, and professional model testing [14][15] Market Characteristics - The adult toy market is characterized by a wide range of product categories, stable demand due to its fundamental nature, and significant growth potential [17] - The industry is viewed as a long-term venture, with a focus on addressing evolving consumer needs [17][19] Future Outlook - The integration of AI with physical products is anticipated to be a transformative trend, enhancing emotional interaction and user experience [19] - The company aims to prioritize core values and user needs over mere scale, aspiring to create a socially responsible enterprise [20][21]