头图由AI生成 在当今社会，我们经常听到"性萧条"这个词。 有一些数据也确实很震惊。 比如，曾经的龙头ED药企卖不动了，去年全年其销量共8785.19万片，与2023年相比，每天少卖了近 36500片，销售额也从上一年的12.90亿元下降至去年的10.34亿元。 图 片来源于网络 避孕套也卖不出去了，据《2024年中国避孕套行业发展报告》统计，国内全渠道销售额从2023年的 187.86亿元降至2024年的156亿元，一年内跌幅达17%。杜蕾斯（Durex）天猫电商平台销量从2019年的 372.2万件降至2021年的84.2万件；截至2024年，其中国区线上市场份额已缩至29.3%。 什么意思？不同的经济状态，大家的行为也不同。 金融风险管理领域有一句名言，风险不会消失，只会转移。同样的，性需求也不会消失，只会转移。 虽然曾经的龙头ED药企销量下降，但是近年来的新锐品牌惯爱的销量连续两年突破1亿片，稳居他达拉 非市场前列，销量非常好。 线上线下复购率连续三年保持在行业高位，老客户复购率超过50%。 相应的，相关企业都在大规模注销。2020年-2024年间，全国有超过7.8万家避孕套相关企业倒闭，平均 每年注 ...

Core Viewpoint - The article reports on the investigation of a company in Huizhou, Guangdong, for allegedly producing and selling "adult dolls" with child pornography characteristics, leading to immediate regulatory actions by local authorities [1] Group 1: Regulatory Actions - The Huizhou Market Supervision Administration, in collaboration with police, cultural, and health departments, has formed a joint investigation team to address the issue [1] - The investigation team has ordered the company to immediately suspend production and undergo an investigation [1] - A special inspection will be conducted across the Huizhou area to enhance regulation of similar enterprises [1]

Core Viewpoint - The "Condom Paradox," which suggested that condom sales increase during economic downturns, has failed in recent years, with significant declines in sales observed globally and in China [4][5][6]. Industry Overview - The global largest condom manufacturer, Karex Berhad, experienced a 40% drop in sales in 2020, marking its first loss since its listing, contrary to earlier optimistic predictions [5][13]. - The Chinese condom market is projected to decline from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, a decrease of 17% [5][16]. - The overall condom market in China has shrunk by 25% from 2020 to 2024, with an average annual decline of about 6% [16]. Market Dynamics - The condom industry is facing a comprehensive downturn, affecting upstream production, midstream brands, and downstream sales [8]. - Major brands like Durex have seen a drastic drop in sales, with Durex's online sales in China plummeting from 3.72 million units in 2019 to 842,000 units in 2021 [14]. - Over 78,000 condom-related companies have closed between 2020 and 2024, averaging 17,300 closures per year [15]. Consumer Behavior - The decline in condom sales is attributed to a reduction in interpersonal interactions and a shift towards alternative contraceptive methods, such as subdermal implants and oral contraceptives, which have seen significant growth [19][20]. - The average hotel occupancy rate in China was only 58.8% in 2024, impacting the demand for condoms in non-home settings [19]. - The economic pressures have led to a decrease in young people's willingness to invest in intimate relationships, further contributing to the decline in condom sales [23][25]. Emerging Trends - In contrast to the declining condom market, the adult products industry is experiencing rapid growth, with the market size surpassing 200 billion yuan in 2024, significantly outpacing the condom market [29][31]. - The adult products market has seen a 24% growth in the past five years, indicating a shift in consumer preferences towards self-pleasure products [29]. - The rise of female consumers in the adult products market is notable, with 70% of late-night orders coming from women, reflecting a change in attitudes towards sexual wellness and self-exploration [46][47].

Group 1 - The article discusses the decline in sexual activity and related product sales among younger generations, highlighting a significant drop in condom sales from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, a decrease of 17% [8][12] - The largest condom manufacturer, "Kang Le," reported a 40% drop in sales over two years, leading them to pivot to manufacturing rubber gloves [15][13] - Durex's sales in China fell sharply, with online sales dropping from 3.722 million units in 2019 to 842,000 units in 2021, and its market share in China reduced to 29.3% by 2024 [16][18] Group 2 - The article attributes the decline in sexual activity to high costs associated with dating, including financial, time, and emotional investments, making casual relationships less appealing [26][30] - The average hotel occupancy rate in China was only 58.8% in 2024, contributing to decreased condom sales, as nearly half of condom usage occurs outside the home [29] - The article draws parallels with Japan's "low desire society," where similar trends have been observed, indicating a broader cultural shift [24][26] Group 3 - Despite the decline in traditional sexual products, there is a rise in alternative forms of companionship and self-fulfillment, such as pet ownership and hobbies, with the pet market expected to grow significantly [44][42] - The Chinese market for sexual wellness products is projected to exceed 200 billion yuan in 2024, significantly outpacing the condom market, indicating a shift in consumer preferences [48][50] - The article suggests that the demand for intimacy and connection is evolving, leading to new business opportunities in various sectors, including emotional support services and single-person living arrangements [41][51]

Core Viewpoint - The KISSTOY brand is facing allegations of privacy violations and harassment from a customer, which the company has strongly denied, asserting that the claims are false and defamatory [5][6][8]. Group 1: Incident Overview - A customer reported being harassed by someone claiming to be a former KISSTOY employee, who suggested they could provide confidential services and claimed to have access to the customer's location data [3][5]. - The customer shared chat records indicating that the alleged harasser offered discounts and services while asserting they could see the customer's purchase location [3][5]. Group 2: Company Response - KISSTOY issued a statement on November 18, confirming that the individual claiming to be a former employee was neither a current nor past staff member, and that their products do not have location tracking capabilities [5][6]. - The company emphasized that their products connect via Bluetooth and do not collect or record personal location data, categorizing the claims as malicious defamation [5][6][10]. Group 3: Legal Actions - KISSTOY has initiated legal proceedings against the individual spreading false information, stating that they have secured evidence and are pursuing legal accountability for the defamatory actions [6][7]. - The company has called for the cessation of all unlawful activities related to the misinformation and is committed to protecting its brand reputation [6][7]. Group 4: Customer Communication - The KISSTOY official store clarified that the claims regarding location permissions are related to Bluetooth connectivity requirements and do not imply any data collection of user locations [10][13]. - The store also stated that they have never employed male customer service representatives and are continuing to investigate the incident [10][13].

Core Viewpoint - The article discusses the phenomenon known as the "condom paradox," where condom sales typically increase during economic downturns, but recent trends show a significant decline in sales, indicating a shift in consumer behavior and desires amidst economic pressures [3][4][12]. Group 1: Condom Market Trends - The condom industry is experiencing a comprehensive decline across the supply chain, with upstream rubber supply shrinking, midstream brand performance dropping, and downstream sales remaining sluggish, indicating a harsh industry winter [5][6]. - Karex Berhad, the world's largest condom manufacturer, saw a 40% drop in sales from 2020 to 2022, leading to a shift in production towards medical gloves [8]. - In China, the total sales revenue of condoms is projected to decrease from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, marking a 17% decline [3][12]. Group 2: Brand Performance - Durex's sales in China plummeted from 3.72 million units in 2019 to 842,000 units in 2021, with its market share dropping to 29.3% by 2024 [9]. - Jissbon, another major brand, has also reported declining market share and sales since 2022, with over 78,000 condom-related companies shutting down between 2020 and 2024 [11]. - The overall condom market in China has contracted by 25% from 208 billion yuan in 2020 to 156 billion yuan in 2024, with an average annual decline of about 6% [11][12]. Group 3: Changing Consumer Behavior - The decline in condom sales is attributed to multiple factors, including reduced hotel occupancy rates and the rise of alternative contraceptive methods, such as subdermal implants and oral contraceptives, which have seen significant growth [12][13]. - The economic pressures have led to a decrease in young people's willingness to invest in intimate relationships, as they prioritize financial stability over romantic engagements [13][14]. - The shift in consumer preferences is evident as the demand for sexual wellness products has increased, with the adult products market in China projected to exceed 200 billion yuan by 2024, significantly outpacing the condom market [19][20]. Group 4: Rise of Adult Products - The adult products industry has seen a remarkable growth rate of 24% over the past five years, with a market size that is over 13 times larger than that of condoms [19]. - The user base for adult products is increasingly female, with 70% of late-night orders coming from women, indicating a shift in consumer demographics and preferences [24]. - The marketing focus for adult products has transitioned from pleasing partners to self-acceptance and personal enjoyment, reflecting a broader cultural shift towards individual sexual empowerment [30].

Core Viewpoint - The article discusses the phenomenon known as the "condom paradox," which suggests that condom sales increase during economic downturns. However, recent trends show a significant decline in condom sales, contradicting this historical pattern, indicating a broader shift in consumer behavior and desires [4][5][14]. Group 1: Condom Market Decline - The condom industry is experiencing a comprehensive downturn, with upstream production, midstream brands, and downstream sales all shrinking. This indicates a significant industry-wide recession [6][10]. - Karex Berhad, the world's largest condom manufacturer, reported a 40% drop in sales from 2020 to 2022, leading to its first-ever loss since going public. The company had to pivot some production lines to medical gloves to cope with the crisis [9][12]. - In China, the total sales revenue of the condom market is projected to decline from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, marking a 17% decrease [4][12]. Group 2: Changing Consumer Behavior - The decline in condom sales is attributed to a reduction in interpersonal interactions and a shift in sexual behavior, with many consumers opting for alternative contraceptive methods such as implants and oral pills, which have seen significant growth [13][14]. - The average hotel occupancy rate in China was only 58.8% in 2024, which has negatively impacted the demand for condoms typically used outside the home [12]. - The rise of single-person households, with over 297 million single individuals in China, reflects a cultural shift where many choose to prioritize personal fulfillment over traditional relationships [25][28]. Group 3: Growth of Adult Products - In contrast to the declining condom market, the adult products industry is booming, with the market size expected to exceed 200 billion yuan in 2024, making it over 13 times larger than the condom market [19][20]. - The adult products sector has seen a significant increase in consumer engagement, with a 90-day repurchase rate of 38% for adult products, indicating a strong shift in consumer preferences [21][22]. - The marketing focus for adult products has shifted from pleasing partners to self-acceptance and personal enjoyment, reflecting a broader societal change in attitudes towards sexuality [34][35].

Core Insights - The 27th Guangzhou International Cultural, Adult Products, and Health Products Expo will be held from October 31 to November 2, 2025, featuring a "main and sub-venue linkage" model [2] - The expo will cover a total exhibition area of 23,000 square meters, gathering over 350 quality brand enterprises, and is expected to attract over 10,000 domestic and international professional buyers [2] - A significant highlight will be the launch of China's first global procurement database for the adult industry, covering 120 countries and aggregating over 100,000 high-quality buyer resources [4] Group 1 - The expo will feature a dedicated 200 square meter foreign business negotiation area for over 50 trade merchants from more than 30 countries in Europe and North America [2][4] - The event aims to create a new industrial service pattern that promotes short-term exhibitions and long-term transactions [2] - The global procurement database will leverage nearly 30 years of accumulated expo and market operation data, providing reliable global market insights [4] Group 2 - A global supply and procurement matchmaking conference will be held on October 31, inviting 50 quality overseas buyers from nearly 30 countries and regions [6] - The conference will utilize a "one-on-one" precise matching model to facilitate direct trade connections for exhibitors and merchants in the Guangdong adult products market [6] - The event aims to assist Chinese enterprises in accessing international markets effectively, targeting a market size in the hundreds of billions [6]

Core Insights - The article highlights the unique industrial characteristics and cultural identities of various Chinese cities, showcasing how local industries shape the urban atmosphere and contribute to the economy [3][5][10]. Group 1: Unique Industries - Zixi, Jiangxi, known as the "bread capital," has produced nearly 50,000 baking professionals and is home to popular chains like Bao Shifu, which sells 100 million small buns annually [2][8]. - Lianyungang's Guanyun County is a hidden champion in the niche market of intimate apparel, with over a thousand factories producing 60-70% of China's intimate wear, primarily operated by local women [5][10]. - Hunan dominates the printing and copying market, with local entrepreneurs accounting for 85% of the national market share [2][10]. Group 2: Cultural and Economic Impact - The article emphasizes that each city has a distinct "urban temperament" shaped by its industries, customs, and daily life, contributing to a more comprehensive understanding of contemporary China [3][4]. - The rise of the "Zhengzhou Gang," a group of middle-aged men leveraging platforms like Xiaohongshu for significant revenue, illustrates the evolving dynamics of internet marketing in urban settings [3][4]. - The article also notes the economic implications of local industries, such as the substantial revenue generated by Hunan's snack food sector during festive seasons [10].

Core Insights - The company focuses on high-end products in the adult toy industry, aiming to transform the market by emphasizing design and quality over low-cost alternatives [1][2] - The founder believes that the future of the industry lies in creating value rather than competing on price, with a vision to empower employees as creators [1][20] Industry Evolution - The adult toy industry has undergone significant changes since 2014, including material and design innovations, a surge in online sales, and a shift towards younger, more fashionable products [3][8] - The pandemic accelerated product diversity and aesthetic upgrades, leading to a more vibrant market [3] Consumer Trends - There is a growing demand for intelligent, emotional, and gift-oriented products, with consumers increasingly seeking personalized and safe experiences [8][9] - Female consumers are becoming a dominant force in the market, with a notable increase in the purchase of female-oriented products [9] Product Development - The company has established a comprehensive research and development framework, investing over 10 million annually and employing a team of over 40 for innovation [16][20] - A unique three-tier user research system is in place, involving internal testing, core user communities, and professional model testing [14][15] Market Characteristics - The adult toy market is characterized by a wide range of product categories, stable demand due to its fundamental nature, and significant growth potential [17] - The industry is viewed as a long-term venture, with a focus on addressing evolving consumer needs [17][19] Future Outlook - The integration of AI with physical products is anticipated to be a transformative trend, enhancing emotional interaction and user experience [19] - The company aims to prioritize core values and user needs over mere scale, aspiring to create a socially responsible enterprise [20][21]