近日，扬子晚报/紫牛新闻记者注意到，有媒体报道称，一名网友发文曝光，自己在今年1月购买了KISSTOY品牌的情趣用品，近日遭到自称该品牌"前客 服"人员的骚扰，对方还声称可通过系统后台看到她的定位地址，暗示能提供"保密安全"的线下服务，事件引发关注。11月18日，"KISSTOY"发布声明 称，涉事自称"前客服"人员并非公司在职或曾任职员工，品牌旗下产品及配套APP均不具备地理位置跟踪及收集功能。21日，"KISSTOY官方旗舰店"客服 回应称，店铺从未有过男性客服，品牌将持续调查跟进此事。 图源 网友发布的聊天记录 据该网友帖文，其在今年1月购买过KISSTOY品牌情趣用品，近日一位自称该品牌"前员工"的人添加了她的微信并对其进行骚扰。该网友发布的聊天截图 显示，对方自称KISSTOY前客服，"兼职干了一段时间，不干了，客户的信息没删"，称购买产品可享8.5折优惠，还可提供"绝对保密安全的远程控制、全 国线下陪玩服务"，并声称通过系统后台看到该网友购买商品的定位在福建泉州。该事件随后引发关注。 图源 网友发布的聊天记录 11月18日，"KISSTOY"在其小红书账号发布声明称，经公司严肃查证，相关言论内容完 ...

Core Viewpoint - The article discusses the phenomenon known as the "condom paradox," where condom sales typically increase during economic downturns, but recent trends show a significant decline in sales, indicating a shift in consumer behavior and desires amidst economic pressures [3][4][12]. Group 1: Condom Market Trends - The condom industry is experiencing a comprehensive decline across the supply chain, with upstream rubber supply shrinking, midstream brand performance dropping, and downstream sales remaining sluggish, indicating a harsh industry winter [5][6]. - Karex Berhad, the world's largest condom manufacturer, saw a 40% drop in sales from 2020 to 2022, leading to a shift in production towards medical gloves [8]. - In China, the total sales revenue of condoms is projected to decrease from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, marking a 17% decline [3][12]. Group 2: Brand Performance - Durex's sales in China plummeted from 3.72 million units in 2019 to 842,000 units in 2021, with its market share dropping to 29.3% by 2024 [9]. - Jissbon, another major brand, has also reported declining market share and sales since 2022, with over 78,000 condom-related companies shutting down between 2020 and 2024 [11]. - The overall condom market in China has contracted by 25% from 208 billion yuan in 2020 to 156 billion yuan in 2024, with an average annual decline of about 6% [11][12]. Group 3: Changing Consumer Behavior - The decline in condom sales is attributed to multiple factors, including reduced hotel occupancy rates and the rise of alternative contraceptive methods, such as subdermal implants and oral contraceptives, which have seen significant growth [12][13]. - The economic pressures have led to a decrease in young people's willingness to invest in intimate relationships, as they prioritize financial stability over romantic engagements [13][14]. - The shift in consumer preferences is evident as the demand for sexual wellness products has increased, with the adult products market in China projected to exceed 200 billion yuan by 2024, significantly outpacing the condom market [19][20]. Group 4: Rise of Adult Products - The adult products industry has seen a remarkable growth rate of 24% over the past five years, with a market size that is over 13 times larger than that of condoms [19]. - The user base for adult products is increasingly female, with 70% of late-night orders coming from women, indicating a shift in consumer demographics and preferences [24]. - The marketing focus for adult products has transitioned from pleasing partners to self-acceptance and personal enjoyment, reflecting a broader cultural shift towards individual sexual empowerment [30].

Core Viewpoint - The article discusses the phenomenon known as the "condom paradox," which suggests that condom sales increase during economic downturns. However, recent trends show a significant decline in condom sales, contradicting this historical pattern, indicating a broader shift in consumer behavior and desires [4][5][14]. Group 1: Condom Market Decline - The condom industry is experiencing a comprehensive downturn, with upstream production, midstream brands, and downstream sales all shrinking. This indicates a significant industry-wide recession [6][10]. - Karex Berhad, the world's largest condom manufacturer, reported a 40% drop in sales from 2020 to 2022, leading to its first-ever loss since going public. The company had to pivot some production lines to medical gloves to cope with the crisis [9][12]. - In China, the total sales revenue of the condom market is projected to decline from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, marking a 17% decrease [4][12]. Group 2: Changing Consumer Behavior - The decline in condom sales is attributed to a reduction in interpersonal interactions and a shift in sexual behavior, with many consumers opting for alternative contraceptive methods such as implants and oral pills, which have seen significant growth [13][14]. - The average hotel occupancy rate in China was only 58.8% in 2024, which has negatively impacted the demand for condoms typically used outside the home [12]. - The rise of single-person households, with over 297 million single individuals in China, reflects a cultural shift where many choose to prioritize personal fulfillment over traditional relationships [25][28]. Group 3: Growth of Adult Products - In contrast to the declining condom market, the adult products industry is booming, with the market size expected to exceed 200 billion yuan in 2024, making it over 13 times larger than the condom market [19][20]. - The adult products sector has seen a significant increase in consumer engagement, with a 90-day repurchase rate of 38% for adult products, indicating a strong shift in consumer preferences [21][22]. - The marketing focus for adult products has shifted from pleasing partners to self-acceptance and personal enjoyment, reflecting a broader societal change in attitudes towards sexuality [34][35].

Core Insights - The 27th Guangzhou International Cultural, Adult Products, and Health Products Expo will be held from October 31 to November 2, 2025, featuring a "main and sub-venue linkage" model [2] - The expo will cover a total exhibition area of 23,000 square meters, gathering over 350 quality brand enterprises, and is expected to attract over 10,000 domestic and international professional buyers [2] - A significant highlight will be the launch of China's first global procurement database for the adult industry, covering 120 countries and aggregating over 100,000 high-quality buyer resources [4] Group 1 - The expo will feature a dedicated 200 square meter foreign business negotiation area for over 50 trade merchants from more than 30 countries in Europe and North America [2][4] - The event aims to create a new industrial service pattern that promotes short-term exhibitions and long-term transactions [2] - The global procurement database will leverage nearly 30 years of accumulated expo and market operation data, providing reliable global market insights [4] Group 2 - A global supply and procurement matchmaking conference will be held on October 31, inviting 50 quality overseas buyers from nearly 30 countries and regions [6] - The conference will utilize a "one-on-one" precise matching model to facilitate direct trade connections for exhibitors and merchants in the Guangdong adult products market [6] - The event aims to assist Chinese enterprises in accessing international markets effectively, targeting a market size in the hundreds of billions [6]

Core Insights - The article highlights the unique industrial characteristics and cultural identities of various Chinese cities, showcasing how local industries shape the urban atmosphere and contribute to the economy [3][5][10]. Group 1: Unique Industries - Zixi, Jiangxi, known as the "bread capital," has produced nearly 50,000 baking professionals and is home to popular chains like Bao Shifu, which sells 100 million small buns annually [2][8]. - Lianyungang's Guanyun County is a hidden champion in the niche market of intimate apparel, with over a thousand factories producing 60-70% of China's intimate wear, primarily operated by local women [5][10]. - Hunan dominates the printing and copying market, with local entrepreneurs accounting for 85% of the national market share [2][10]. Group 2: Cultural and Economic Impact - The article emphasizes that each city has a distinct "urban temperament" shaped by its industries, customs, and daily life, contributing to a more comprehensive understanding of contemporary China [3][4]. - The rise of the "Zhengzhou Gang," a group of middle-aged men leveraging platforms like Xiaohongshu for significant revenue, illustrates the evolving dynamics of internet marketing in urban settings [3][4]. - The article also notes the economic implications of local industries, such as the substantial revenue generated by Hunan's snack food sector during festive seasons [10].

Core Insights - The company focuses on high-end products in the adult toy industry, aiming to transform the market by emphasizing design and quality over low-cost alternatives [1][2] - The founder believes that the future of the industry lies in creating value rather than competing on price, with a vision to empower employees as creators [1][20] Industry Evolution - The adult toy industry has undergone significant changes since 2014, including material and design innovations, a surge in online sales, and a shift towards younger, more fashionable products [3][8] - The pandemic accelerated product diversity and aesthetic upgrades, leading to a more vibrant market [3] Consumer Trends - There is a growing demand for intelligent, emotional, and gift-oriented products, with consumers increasingly seeking personalized and safe experiences [8][9] - Female consumers are becoming a dominant force in the market, with a notable increase in the purchase of female-oriented products [9] Product Development - The company has established a comprehensive research and development framework, investing over 10 million annually and employing a team of over 40 for innovation [16][20] - A unique three-tier user research system is in place, involving internal testing, core user communities, and professional model testing [14][15] Market Characteristics - The adult toy market is characterized by a wide range of product categories, stable demand due to its fundamental nature, and significant growth potential [17] - The industry is viewed as a long-term venture, with a focus on addressing evolving consumer needs [17][19] Future Outlook - The integration of AI with physical products is anticipated to be a transformative trend, enhancing emotional interaction and user experience [19] - The company aims to prioritize core values and user needs over mere scale, aspiring to create a socially responsible enterprise [20][21]

Overview - The adult products industry in China is experiencing significant growth, with the market size expected to reach 164.53 billion yuan in 2024, representing a year-on-year increase of 8.47% [1][10] - The acceptance of adult products has increased due to changing societal attitudes, particularly among younger consumers who prioritize quality of life and personal experiences [1][10] Industry Development History - Prior to 2002, strict regulations limited the production and sale of adult products in China, leading to a negative societal perception [4] - In 2003, regulatory changes allowed for a more open market, but traditional views still hindered growth [4] - The rapid development of e-commerce and social media post-2014 facilitated market expansion, meeting consumer demands for privacy and convenience [4] Industry Chain - The upstream of the adult products industry includes materials such as silicone, latex, and electronic components [5] - The midstream consists of manufacturers producing various adult products [5] - The downstream includes sales channels like supermarkets, specialty stores, and e-commerce platforms, with e-commerce being the primary purchasing method due to its convenience and privacy [5] Consumer Demographics - The majority of adult product consumers in China are from Generation Z (ages 18-26) and Millennials (ages 27-42), accounting for over 80% of the market [8] - Key factors influencing purchasing decisions include material and tactile experience (46.09%), product functionality (40.00%), and purchasing privacy (38.70%) [8] Competitive Landscape - The current market is characterized by a fragmented structure with many brands, although leading brands are gaining market share [12] - Notable companies in the industry include Xiamen Haibao Tahu Information Technology Co., Ltd., Ailv Health Technology Co., Ltd., and Changzhou Chunshuitang Health Technology Co., Ltd. [12][14][16] Industry Trends - Future demand will diversify across different demographics, with younger consumers seeking unique and creative products, while married couples will focus on practicality and quality [18] - The LGBTQ+ community will have a strong demand for inclusive products, and there is an increasing interest in health-related adult products among older adults [18] - As the largest producer of adult products globally, China is expected to expand its export scale, leveraging advantages in product quality and production costs [18]

Core Insights - The report "2025 Insights into the Online Market of the Adult Industry" indicates that the market size of adult products in China has grown from 44.05 billion yuan in 2016 to 168.53 billion yuan in 2022, with continued growth expected by 2025, highlighting significant domestic consumption potential despite a high export ratio [1][14][19] - The industry has undergone various phases: strict control, exploration, initiation, explosion, and maturity, with current policies emphasizing complete product labeling, quality standards, and privacy protection in logistics packaging [1][20][23] Market Overview - The adult products market in China is projected to reach 208.13 billion yuan by 2025, with a substantial potential for domestic consumption as acceptance of sexual health products increases [14][19] - Online channels accounted for 63% of the global adult products market in 2022, indicating a strong trend towards e-commerce platforms for sales [16][19] Consumer Demographics - The consumer base is diversifying, with Generation Z showing an increasing share, characterized by openness to sexual health awareness and a preference for personalized products, with over 60% penetration of adult toys and lubricants [1][28] - Married households are focusing on product quality and practicality, with significant growth in sales of family-sized condoms and couple's toys [1][37] - The LGBTQ+ community has a purchasing power three times that of heterosexual consumers, seeking quality and identity recognition [1] - There is a notable surge in demand from the middle-aged and elderly demographic, particularly for health-related products [1] Product Categories - Key categories include female devices, male devices, and adult lingerie, with female devices seeing a year-on-year sales increase of 1212.9% and male devices increasing by 685.2% [2] - The adult lingerie market is stabilizing, with a coexistence of high-end and personalized products, as brands like Feimu strengthen their positions through original designs and multi-channel strategies [2] Consumer Preferences - Consumers prioritize material and tactile experience when selecting adult products, with a focus on functionality and privacy, while brand and price sensitivity are relatively lower [33] - The shift in consumer attitudes shows that 54% identify as open enjoyers of adult products, with 42% purchasing at least once every three months [25][26]

Core Insights - The article discusses the evolution of AI sex dolls in China, highlighting their transition from mere physical objects to emotional companions, driven by advancements in AI technology [5][17][46] - The price of these domestic AI dolls is significantly lower than their Western counterparts, making them more accessible to consumers [4][5] - The target market primarily consists of male users, with female users accounting for less than 1% of the customer base [5][39] Group 1: Product Features and Innovations - The AI dolls are equipped with long-term memory, allowing them to remember user preferences and respond accordingly, creating a more personalized experience [5][13] - Users can customize the dolls' personalities and physical features through an app, with options for different traits and even the ability to change heads for a new look [15][27] - The dolls can simulate human-like responses, such as blushing and increased body temperature when touched, enhancing the realism of the interaction [15][17] Group 2: Market Dynamics and Consumer Behavior - The demand for AI dolls is growing, with factories in Zhongshan receiving numerous customer visits, indicating a robust interest in the product [9][21] - The majority of male customers exhibit hesitance in physical interaction with the dolls, reflecting societal norms around masculinity and intimacy [9][39] - The article notes that while the dolls serve as companions for many, they also raise ethical concerns regarding the objectification of women and the potential for reinforcing negative behaviors [48][51] Group 3: Industry Challenges and Future Outlook - The industry faces significant challenges, including high costs associated with AI development and the technical difficulties of integrating advanced features into the dolls [17][48] - There is a growing concern about the implications of AI dolls on human relationships, with experts warning that they may undermine genuine emotional connections [46][51] - The vision for the future includes making the dolls increasingly lifelike, which could further blur the lines between human and machine interactions [46][51]