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波司登全链数智转型探索纺织业“中国智造”新高度
Xiao Fei Ri Bao Wang· 2025-06-24 01:11
Core Insights - The 2025 Industrial Internet Conference was held in Suzhou, focusing on "Digital Intelligence Innovation Deepening Empowerment - High-Quality Promotion of New Industrialization" [1] - Bosideng's chairman, Gao Dekang, emphasized the importance of digital transformation in the textile industry, presenting Bosideng as a model for integrating industrial internet into traditional manufacturing [2] Group 1: Digital Transformation and Industrial Internet - Bosideng established "Intelligent Transformation and Networking" as a core strategy in 2018, integrating industrial internet and AI with traditional business models [2] - The company aims to reshape the textile industry by achieving a digitalized supply chain that centers around consumer needs, becoming the only textile enterprise listed in the Ministry of Industry and Information Technology's "Digital Transformation Typical Case Collection" [2] Group 2: AI and Design Innovation - Bosideng collaborated with Zhejiang University to create the "BSD.AI Aesthetic Brain," an AI model that streamlines the design process, reducing sample development time from 100 days to 27 days and cutting costs by over 60% [3] - The first AI-designed product, a single-shell jacket, became a bestseller, showcasing the successful integration of technology and design [3] Group 3: Smart Manufacturing - Bosideng's Changshu smart factory achieved a 90% automation rate in key production processes, with a product delivery cycle reduced to 7-10 days [3] - The company has developed a near-zero carbon demonstration factory, receiving national certifications for green manufacturing and supply chain practices [3] Group 4: New Retail and Consumer Insights - Bosideng is leveraging full-domain digitalization to enhance consumer insights and marketing capabilities, utilizing over 3,000 smart terminals to create an omnichannel retail experience [4] - The AI shopping assistant provides personalized outfit recommendations based on a large member database, significantly increasing customer repurchase rates [4] Group 5: Future Goals and Industry Impact - Bosideng aims to further deepen the application of AI, big data, and IoT technologies to enhance operational efficiency and support the digital transformation of upstream and downstream SMEs in the textile industry [4] - The company is committed to transitioning from "Made in China" to "Intelligent Manufacturing in China," positioning itself as a leader in the global textile market [4]