AI超级员工‘锦江JINTELL’

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疯狂“倒挂”的酒旅专业
Hu Xiu· 2025-08-16 09:10
Group 1: Positive Outlook on Tourism and Hospitality Management - The Ministry of Education has signaled the importance of talent in tourism and hospitality management, encouraging universities to align with strategic emerging industries and modern service sectors [3][4][5] - The tourism and hospitality management program is perceived as less strenuous, with students highlighting the ease of learning and opportunities for travel during their studies [1][2] - Employment prospects in the field are broad, including roles in travel agencies, hotels, tourism real estate, banks, and airlines, with many positions offering benefits like free meals and accommodation [3][5] Group 2: Current Challenges in the Industry - Despite the positive signals, a significant portion of graduates (approximately 60%) are transitioning to unrelated fields, indicating a mismatch between education and market needs [6][13] - The tourism and hospitality management program has faced numerous closures, with 16 universities discontinuing the program in 2023 alone, reflecting a broader trend of over 102 program closures in the past decade [7][13] - The academic structure of the program is limited, often lacking independent academic resources and facing challenges in practical training, leading to dissatisfaction among students during internships [8][9][10][13] Group 3: Industry Growth and Demand - The tourism market is experiencing rapid growth, with domestic tourism expected to reach 5.615 billion trips in 2024, a 14.8% increase year-on-year, and total spending projected to exceed 5.75 trillion yuan [15][16] - Online travel agencies (OTAs) are benefiting from this growth, with companies like Ctrip and Tongcheng Travel reporting significant revenue increases [16] - The government is prioritizing the tourism sector as a strategic industry, with initiatives to boost domestic tourism and related employment opportunities [17][18] Group 4: Talent Shortages and New Opportunities - There is a critical shortage of digital talent in the hospitality sector, with over 75% of hotel groups identifying technology integration as a core strategy, yet facing a 41% talent gap [19] - New roles are emerging in the industry, such as cultural experience designers and personalized service specialists, driven by the demand for unique cultural experiences [20] - Domestic hotel groups are expanding internationally, but face challenges in finding qualified personnel with international management experience [21] Group 5: Future Directions for Education and Professional Development - The tourism and hospitality management program is undergoing a transformation, emphasizing broader service industry management concepts and investment thinking [22][23] - There is a growing focus on high-end travel experiences, with educational institutions beginning to offer specialized programs in luxury experience management [24][25] - The need for professionals with design and aesthetic awareness in hotel management is increasing, but educational institutions face challenges in providing adequate training in this area [26]