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AI陪伴:从工具属性向情感交互生态跃迁
Tou Bao Yan Jiu Yuan· 2026-01-16 12:56
Investment Rating - The report does not explicitly provide an investment rating for the AI companion industry. Core Insights - The AI companion market is rapidly evolving from tool-based interactions to emotional engagement ecosystems, driven by increasing loneliness, social pressures, and demographic trends such as aging and urbanization [6][14]. Market Drivers - **Youth Demand for AI Companionship**: Approximately 98% of respondents in a Tencent survey are considering using AI companions to address unmet social needs, with 30% preferring interaction with chatbots and over 70% of Generation Z willing to form friendships with AI virtual beings [8][14]. - **Aging Population and Emotional Support Needs**: By 2024, the population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population. Over 45% of elderly individuals express a need for emotional companionship, highlighting a significant gap in emotional and health care support [14][12]. - **Children's Demand for Educational and Emotional Interaction**: With 76% of families being dual-income, children often lack emotional support, leading to a strong demand for AI products that can provide educational assistance and emotional interaction [17][16]. Market Demand Differences - Consumers prioritize real-time interaction, privacy protection, and emotional engagement in AI companion products. Youth prefer aesthetically pleasing virtual representations, while elderly and children favor physical entities like humanoid robots and wearable devices [19][22]. Market Participants - The global AI companion application market features 337 active revenue-generating products, with over 20% related to virtual companions. The top 10% of applications contribute nearly 90% of the revenue, indicating a high market concentration [25][27]. - Notable applications include Replika, Character.AI, and LoveyDovey, with significant revenue growth projected for 2025 [27][28]. AI Companion Robots - The AI companion robot segment is characterized by products like desktop robots targeting children and elderly users. Companies such as TCL and GROOVE X are developing innovative solutions to meet the emotional and companionship needs of these demographics [31][32].