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5月国内AI应用全景洞察:头部效应加剧,多数赛道增长乏力
Hu Xiu· 2025-06-18 05:37
Core Insights - The report highlights the significant growth and decline trends in various AI application sectors in China, particularly focusing on Web and APP platforms, with a notable emphasis on user engagement metrics such as Monthly Active Users (MAU) [3][4][7][17]. Web Platform Insights - Among 20 Web-based AI application types, only one surpassed 100 million MAU, while 13 exceeded 1 million, indicating a clear dominance of AI chatbots [3]. - The top 20 applications showed a mixed trend, with 3 experiencing growth (average increase of 9.27%) and 17 declining (average decrease of 13.53%), highlighting a general downturn in the sector [3]. - AI writing tools saw a significant increase in demand, with a 21.53% rise in MAU, attributed to the peak period for thesis submissions among students [3]. - The AI office tools sector faced a 45.02% decline in MAU, primarily due to a lack of differentiation among applications, leading to reduced user engagement [3]. - The AI virtual character sector experienced a 34.56% drop in MAU, as users faced fatigue from similar product experiences and a lack of emotional resonance [3]. APP Platform Insights - In the APP sector, only one application surpassed 100 million MAU, while five exceeded 10 million, indicating a higher overall engagement compared to the Web platform [7]. - The APP sector saw 7 applications grow (average increase of 11.98%), with the highest growth in AI translation tools (+44.39%) [7]. - AI chatbots on the APP platform experienced a 9.21% decline in MAU, largely due to a significant drop in DeepSeek's user base [7]. - A trend of single applications dominating user engagement was noted, with some applications capturing over 90% of their respective market segments [7]. Leading Applications Insights - DeepSeek led the Web platform with a MAU of 6,316.62, despite a 10.43% decline [20]. - On the APP platform, Doubao maintained its position with a MAU of 15,210.53, reflecting a 3.97% increase [27]. - The AI writing application, Orange Chapter, saw a 42.65% increase in MAU, driven by its capabilities in handling long texts and academic resources [24]. - Toolify AI experienced a 20.71% increase in MAU, attributed to its expanding tool offerings and user-friendly navigation [14]. Market Dynamics Insights - The report indicates a high concentration of AI applications in the chatbot, development tools, and design tools categories, with these three types comprising 60% of the top 50 applications [24]. - The competitive landscape is intensifying, with many applications experiencing declines in user engagement, while a few innovative applications are managing to grow [24]. - The overall trend suggests a shift towards a more concentrated market where user preferences lean towards established applications with proven performance and reliability [7][24].