桂林旅游股份有限公司投资者关系活动记录表 | | 司改善基本面。 | | | --- | --- | --- | | 关于本次活动是否涉 | | | | 及应披露重大信息的 | | 否 | | 说明 | | | | 活动过程中所使用的 | | | | 演示文稿、提供的文 | | 无 | | 档等附件（如有，可 | | | | 作为附件） | | | 3 1 | 展新业态建设和全品牌输出。 | | --- | | 通过发展康养休闲旅居、教育研学、AI 文旅、低空 | | 经济等产业，加大新媒体营销及品牌塑造，着力打造文 | | 旅全产业链。 | | 三、公司重点工作 | | 公司将重点通过"保存量、拓增量、甩包袱"三大 | | 举措，全力推动公司高质量发展。 | | （1）保存量的具体措施主要包括：一是借助 AI 解 | | 锁"未来旅游"新体验，助力人民网打造"AI 游桂林" | | 智能平台，推出 AI 主题游船；银子岩景区在洞内实现 | | 5G-WIFI 全覆盖，并发布全球首款 AI 伴游财神萌宠玩具， | | 让老景点焕发全新魅力；二是深挖资源禀赋，打造特色 | | 产品矩阵，以"休闲度假+深度体验" ...

Group 1: Company Overview - The main business of Guilin Tourism Co., Ltd. is tourism, which includes scenic area tourism, Li River cruise transportation, and hotel services [2] - Key scenic areas include Two Rivers and Four Lakes, Silver Cave, Longsheng Hot Springs, and Fengyu Rock, with the core business being scenic area tourism [2] - The company's revenue primarily comes from Li River cruise transportation, Two Rivers and Four Lakes, Silver Cave, and the Li River Waterfall Hotel, with no significant changes in recent years [2] Group 2: Development Strategy - The company aims to establish Guilin as a world-class tourist city, focusing on optimizing existing resources and expanding into ASEAN markets [3] - The strategic framework includes "one core, one optimization, two wings, and three expansions," emphasizing the enhancement of cultural tourism and operational efficiency [3] - The three expansions involve increasing new project investments, developing new cultural tourism formats, and expanding brand output [3] Group 3: Key Initiatives - The company will implement "preserving volume, expanding volume, and shedding burdens" to drive high-quality development [3] - Specific measures for preserving volume include leveraging AI for new tourism experiences and enhancing existing attractions with technology [3] - Expansion measures include exploring low-altitude tourism projects and creating a comprehensive scenic area centered around the Li River [3] - The company plans to optimize and revitalize underperforming assets through tailored strategies and improve cash flow collection [3] Group 4: Collaboration and Improvement - The company invites industry institutions to provide effective measures for improving its fundamentals and to connect with relevant resources [4] - There are no significant disclosures related to the event that require public announcement [4]