Summary of the Conference Call for InSai Group Company Overview - **Company**: InSai Group - **Acquisition Target**: ZhiZe Brand, primarily serving Huawei and Honor, contributing approximately 60% of revenue [2][3] Key Points and Arguments - **Acquisition Details**: - InSai Group plans to acquire ZhiZe Brand, which is expected to generate revenue of 800 million yuan by 2025, with net profits of 63 million, 72 million, and 81 million yuan for 2025, 2026, and 2027 respectively [2][3] - The acquisition is anticipated to significantly enhance InSai Group's profitability and brand marketing capabilities, positioning it among the top in the domestic market [2][3] - **AI Development Initiatives**: - InSai Group has recruited AI experts to develop a foundational system similar to the Manners system, aimed at supporting brand effectiveness and e-commerce operations [2][5] - The company plans to complete the development of this system by September, which will facilitate complex tasks such as text-to-image and video generation [5] - A new AI model system has been launched in collaboration with YouYi Digital, targeting advertising and intermediary service companies to improve efficiency and compliance [2][5] - **Strategic Focus**: - The company is shifting focus from paid short dramas to brand-customized dramas, having produced content for Tencent Games and Meizu, with plans for a new project with China Resources Sanjiu [3][8] - InSai Group aims to become a global strategic partner for a leading tech company, leveraging its marketing strengths to assist in international expansion [3][9] - **Future Growth Strategy**: - The strategy includes enhancing competitiveness through capital operations, seeking acquisitions in effect marketing and e-commerce sectors, and establishing localized service teams globally [4][6] - The company is also considering an A+H share listing to support long-term growth [4][6] Additional Important Insights - **AI Applications**: - InSai Group is developing various AI applications, including an AI PR system for client engagement and an AI script generator to enhance marketing content creation [7][15] - The company has also partnered with a Shanghai-based AI search company to improve search engine optimization through advanced AI applications [7] - **Market Positioning**: - The company is currently negotiating projects that align with strategic client needs, focusing on e-commerce marketing and leveraging capital to strengthen weak areas [13][14] - InSai Group has ruled out low-margin projects and is concentrating on high-potential influencer marketing initiatives [12] - **Revenue Expectations**: - The company anticipates achieving a million-level revenue from its e-commerce marketing AI by the end of the year, driven by new business models [11] This summary encapsulates the critical aspects of InSai Group's conference call, highlighting its strategic direction, financial expectations, and technological advancements.