Core Insights - The article discusses the rapid growth and popularity of "cooling" fabrics in the Chinese market, driven by consumer demand for comfort during high temperatures and the saturation of traditional UV protection marketing [1][8][20] - The concept of "cooling" has emerged as a new selling point for brands, replacing the previously dominant focus on UPF ratings for sun protection [8][20] Market Trends - The search volume for "cooling" has seen explosive growth, with a 264.5% increase from 2022 to 2024, indicating a strong consumer interest [1][4] - Brands like Anta and Adidas have launched products featuring cooling technologies, such as Anta's Ice Skin Technology and Adidas's CLIMACOOL [2][4] Consumer Behavior - Chinese consumers are more sensitive to the concept of "cooling" due to their preference for lightweight outdoor activities, contrasting with the more intense outdoor culture in Western markets [5][7] - The demand for cooling apparel is driven by everyday scenarios, such as commuting and outdoor leisure, rather than extreme sports [7][20] Marketing Strategies - "Cooling" serves as a fresh and easily understandable concept for brands, allowing for differentiation in a crowded market where traditional UV protection claims have become commonplace [8][10] - The marketing of cooling products often emphasizes environmental benefits, as they can reduce reliance on air conditioning, aligning with sustainability trends [10][20] Technical Aspects - The article outlines three main principles behind cooling technologies: enhancing thermal conductivity, improving moisture-wicking capabilities, and utilizing phase change materials [12][14][16] - The industry has established standards for measuring cooling performance, with a focus on both immediate and sustained cooling effects [18][19] Future Outlook - The future of "cooling" as a market trend depends on its ability to meet consumer needs for comfort and sustainability, as well as the development of more advanced technologies [20][25] - The potential for "cooling" to become a staple in the market is contingent on its ability to evolve beyond a marketing gimmick and provide real, lasting benefits to consumers [20][25]

Core Viewpoint - The article discusses the effectiveness and technology behind quick-drying clothing, emphasizing the importance of material composition and the advancements in fabric technology to enhance moisture-wicking and evaporation capabilities [5][6][19]. Summary by Sections Quick-Drying Clothing Technology - Quick-drying clothes utilize synthetic fibers or modified natural fibers to improve moisture absorption and evaporation, addressing the discomfort caused by traditional cotton fabrics [5][6]. - The structure of fibers, such as hollow or cross-sectional shapes, increases the surface area for moisture transfer, allowing sweat to evaporate more efficiently [8][11]. Market Overview - Numerous brands offer quick-drying products, with DuPont's Coolmax fabric being a pioneer in moisture-wicking technology since 1986 [9][10]. - Coolmax fibers have a unique structure that enhances moisture transport, achieving nearly 100% moisture loss in 30 minutes, compared to only 50% for cotton [13]. Consumer Awareness and Product Selection - Consumers are advised to check labels for the percentage of quick-drying fibers, as higher fiber content typically correlates with higher costs [20][21]. - Testing by consumer protection organizations has shown that many products do not meet advertised moisture-wicking claims, highlighting the need for careful label scrutiny [26][29]. Performance Standards - The article outlines national standards for moisture-wicking performance, categorizing products into three levels based on their absorption and drying rates [28]. - For optimal performance, consumers should select products with the highest ratings, especially for outdoor activities where sweat management is crucial [29].