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深天马车载显示业务2024年增速超40%
WitsView睿智显示· 2025-03-19 11:00
Core Viewpoint - The company is experiencing significant growth in its automotive display business, with a projected increase of over 40% in revenue for 2024, driven by expanding market share in the electric vehicle sector and improvements in product specifications and cost reduction strategies [1][3]. Automotive Business - The automotive display business is expected to continue its strong growth trajectory in 2025, supported by increasing demand for larger and upgraded screens, particularly in the domestic electric vehicle market [3]. - The company aims to enhance its competitiveness in the automotive electronics sector by focusing on AMOLED product mass production and delivery [3]. AMOLED Mobile Business - In 2024, the company anticipates a rapid increase in sales of flexible AMOLED products due to price recovery and product structure optimization [4]. - The company plans to leverage government consumption stimulus policies to stabilize product prices and maintain growth in downstream demand [4]. - The company will continue to optimize production capacity and seek new sales opportunities, particularly in high-specification products [4][5]. LTPS Diversification - The company is diversifying its LTPS product offerings to reduce reliance on mobile display markets, with non-mobile revenue accounting for nearly 70% of LTPS income in 2024 [6][7]. - The focus will be on enhancing profitability and operational flexibility within the LTPS production lines [7]. Depreciation Outlook - The company expects depreciation expenses in 2025 to remain stable compared to 2024, with a gradual decline anticipated as new production lines reach maturity [9]. TM19 Production Capacity - The TM19 production line is set to achieve full product line activation in 2024, with a phased capacity ramp-up planned for 2025 [10]. Profitability by Market Segment - The company reports that the profitability of its automotive and specialty display segments is more stable compared to consumer products, which are more sensitive to market price fluctuations [11]. - Overall, the company's gross margin is expected to improve by 6.47 percentage points year-on-year across major business segments, including mobile, automotive, and IT [12]. Mobile Business Structure - In 2024, flexible AMOLED products accounted for over 60% of the company's mobile display revenue, indicating a shift towards higher-value products [13][14]. AMOLED in Mid-Size Products - The company is actively promoting the application of flexible AMOLED technology in various fields, including automotive displays, with a focus on reducing power consumption through innovative designs [15].