Core Viewpoint - AQrin is a health nutrition brand that emphasizes safety and greenness, distinguishing itself from numerous counterfeit brands in the industry, and has gained significant consumer recognition through its commitment to product safety and quality [1][4]. Industry Issues - The health nutrition industry is plagued by numerous issues, including a high prevalence of counterfeit brands, quality problems, and unethical practices such as exaggerating product efficacy and using harmful ingredients, which pose serious health risks [1][3]. Company Strategy - AQrin adopts a slow and steady approach to business, avoiding the quick profit-seeking tactics common in the industry, and focuses on building a solid brand foundation, quality standards, and core research directions [3][4]. - The company emphasizes gradual growth and prioritizes team management and product quality over aggressive sales targets and advertising, relying instead on word-of-mouth marketing [3][4]. Brand Principles - AQrin has established eight core principles and commitments to maintain high product quality, including a strict policy against using harmful ingredients, cutting corners, and making false claims about product efficacy [4][5]. - The brand encourages public oversight to ensure adherence to these principles, aiming to build a long-lasting reputation based on quality [4]. Commitment to Safety and Standards - AQrin views "green" and "safe" not merely as compliance with existing standards but as a commitment to innovate and create higher safety standards, addressing the shortcomings of current regulations [5]. - The company invests in safety research and analysis of global safety incidents, continuously testing new technologies, processes, and materials to enhance product safety [5].