Core Insights - AVO Clothing is launching a custom Crimson Out tee for the Alabama vs Clemson game, marking its first partnership with the Alabama Crimson Tide basketball team [1][2] - The event will feature model and influencer Sydney Thomas, providing a meet-and-greet opportunity for fans [4] Company Overview - Digital Brands Group, Inc. (DBG) is the parent company of AVO Clothing, which focuses on direct-to-consumer apparel made in the USA, emphasizing premium quality and community impact [6][9] - AVO Clothing aims to redefine collegiate fashion and women's sports through purpose-driven initiatives and collaborations with student-athletes [7] Revenue and Growth - AVO has seen significant month-over-month revenue growth since launching its influencer events, indicating a successful amplification model [3] - Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection, highlighting a revenue-sharing strategy [5] Community Engagement - AVO is committed to generating NIL market-driven opportunities for female student-athletes, making it one of the first initiatives focused specifically on this demographic [5] - Monthly drops of apparel collections are co-designed with student-athletes and university partners to ensure relevance and authenticity [7][8]