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Honda ends production of its Acura EV in the US, citing 'market conditions'
Business Insider· 2025-09-24 18:20
Core Viewpoint - Honda is retracting its plans for the Acura ZDX electric vehicle due to unfavorable market conditions, indicating a broader trend among automakers to reassess their electric vehicle strategies [1][2]. Group 1: Honda's Decision - Honda is ceasing production of the Acura ZDX electric crossover in the U.S., which was produced by General Motors in Tennessee, confirming the vehicle's limited market presence in North America [1]. - The decision aims to align Honda's product portfolio with customer needs and market conditions, with plans to introduce the all-electric Acura RSX in 2026 and hybrid-electric models currently in development [2]. Group 2: Market Performance - Since its launch in May 2024, Honda has sold over 19,000 ZDXs in North America, but the company has announced a 30% cut in EV investment through the 2031 fiscal year due to a slowdown in EV market expansion [3]. - EV sales in North America have only increased by 5% in the first four months of the year, contrasting sharply with 25% growth in Europe and 35% in China, highlighting a significant regional disparity in EV adoption [3]. Group 3: Industry Trends - Other automakers are also scaling back their electric vehicle plans, with Hertz pausing a purchase of 65,000 EVs and Ford canceling plans for electric three-row SUVs while still pursuing an EV truck [5]. - Bentley's recent decision to continue investing in combustion engines, despite earlier commitments to electric vehicles by 2035, reflects a dip in demand for luxury electric vehicles [6].
Honda ending production of Acura EV being produced by GM in U.S.
CNBC· 2025-09-24 15:28
Core Insights - Honda Motor is ending U.S. production of the Acura ZDX electric crossover due to market conditions for electric vehicles [1][2] - Production for the 2026 model year was set to begin at GM's Spring Hill Assembly plant, but Honda has canceled all future production [2] - Honda has sold approximately 19,000 ZDX models since its release last year, with over 11,000 sold through August of this year [3] Company Strategy - The decision to end production aligns with Honda's strategy to better match its product portfolio with customer needs and market conditions [3] - Honda plans to introduce the all-electric Acura RSX in the second half of 2026, produced at the EV Hub in Ohio, as well as hybrid-electric models currently in development [3] Production Details - The Acura ZDX was produced by General Motors in Tennessee, and the cancellation affects the planned production schedule [2] - Another Honda-branded EV, the Prologue, will continue production in Mexico despite the cancellation of the ZDX [2]