Core Insights - The introduction of the "New Level Energy Efficiency" label in the Chinese air conditioning market has not fully addressed consumer pain points, particularly high electricity costs during winter heating [1] - The air conditioning industry is facing a need for a deep transformation that prioritizes user value and integrates both hardware and software [1] - Midea's new "Cool Energy Saving 2nd Generation" series, which has sold over 10 million units, aims to redefine energy efficiency and performance standards through a partnership with HiSilicon to develop a custom AI variable frequency chip [1][3] Group 1: Technological Advancements - The "Cool Energy Saving 2nd Generation" features a proprietary AI variable frequency chip that marks the transition to a "Smart Energy Saving 3.0" era, enhancing energy-saving technology from hardware reliance to high-performance chip-driven solutions [3] - The chip boasts a 700% increase in computing power, enabling rapid local edge computing without full dependence on the cloud, and can respond in under 3 milliseconds to environmental changes [3] - The system can autonomously optimize its operation based on complex data, allowing for real-time adjustments to maintain comfort while improving energy efficiency [3] Group 2: Hardware Innovations - The product incorporates a high-performance architecture with a unique 15-slot, 10-pole variable frequency compressor that allows for rapid heating and cooling while enhancing stability and quiet operation [4][5] - It features a large dual-row evaporator and condenser that increase heat exchange area by 77% and efficiency by 10.7%, working in conjunction with a high-precision electronic expansion valve for optimal refrigerant flow control [5] - The outdoor unit utilizes fifth-generation air-cooled heat dissipation technology, capable of operating in extreme temperatures from -35°C to 65°C, ensuring reliability in harsh conditions [5] Group 3: User Experience Focus - The launch of the "Cool Energy Saving 2nd Generation" represents a shift from mere parameter competition to a revolution in user experience, emphasizing that true energy savings should not compromise comfort, reliability, or long-term performance [6] - The dual strategy of leveraging top-tier chips and robust hardware aims to enhance user experience, placing actual consumer satisfaction at the forefront [6] - The product is available for pre-sale on major platforms and is positioned as a quality choice for families seeking energy efficiency and comfort throughout the year, potentially driving the industry towards a user experience-centric "chip" energy efficiency era [6]